How popular isHard Yakka in search?
In August 2026, there were an estimated 3.4K branded searches for Hard Yakka in New Zealand which is up 5.7% over the last 11 months. Hard Yakka holds 55.6% estimated Share of Search among New Zealand workwear brands and is ranked 1st of 4 competitors for search popularity.
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Which workwear brands compete with Hard Yakka?
Share of Search by month for Hard Yakka, FXD, King Gee, Mongrel. The figures are in the table below the chart.
View monthly share of search table
| Month | Hard Yakka | FXD | King Gee | Mongrel |
|---|---|---|---|---|
| Oct 2025 | 57.1% | 23.2% | 13.5% | 6.3% |
| Nov 2025 | 60.4% | 22.7% | 14.2% | 2.7% |
| Dec 2025 | 60.7% | 20.6% | 14.5% | 4.2% |
| Jan 2026 | 62.2% | 22.3% | 12.5% | 3% |
| Feb 2026 | 61.8% | 20.2% | 14.3% | 3.7% |
| Mar 2026 | 56.6% | 24.4% | 15.4% | 3.6% |
| Apr 2026 | 57.5% | 24.1% | 14.6% | 3.8% |
| May 2026 | 58.5% | 23.5% | 14.1% | 3.9% |
| Jun 2026 | 61.4% | 23.7% | 11% | 3.9% |
| Jul 2026 | 61.9% | 23.9% | 10.8% | 3.4% |
| Aug 2026 | 55.6% | 25.3% | 15.2% | 3.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 3.4K | -8.2% | -6.3 points | |
| 2, held 2nd | 25.3% | 1.5K | +8.5% | +1.5 points | |
| 3, held 3rd | 15.2% | 920 | +43.8% | +4.4 points | |
| 4, held 4th | 3.8% | 230 | +15% | +0.4 points |
55.6%
held 1st · 3.4K estimated branded searches · -8.2% vs prior month · -6.3 points
2.
FXD25.3%
held 2nd · 1.5K estimated branded searches · +8.5% vs prior month · +1.5 points
3.
King Gee15.2%
held 3rd · 920 estimated branded searches · +43.8% vs prior month · +4.4 points
4.
Mongrel3.8%
held 4th · 230 estimated branded searches · +15% vs prior month · +0.4 points
Compare search popularity between Hard Yakka and its closest rivals
How has branded search demand for Hard Yakka changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hard Yakka in New Zealand rose from 3.2K to 3.4K.
- Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among workwear brands in New Zealand decreased from 57.1% to 55.6%.
- Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among workwear brands in New Zealand peaked at 62.2% in January 2026 and was lowest at 55.6% in August 2026.
How did search popularity change for New Zealand workwear brands in August 2026?
4 changes
In August 2026, King Gee gained estimated Share of Search among workwear brands in New Zealand, from 10.8% to 15.2%.
In August 2026, FXD gained estimated Share of Search among workwear brands in New Zealand, from 23.9% to 25.3%.
In August 2026, Hard Yakka lost estimated Share of Search among workwear brands in New Zealand, from 61.9% to 55.6%.
Estimated monthly branded searches for Mongrel in New Zealand fell 34.3% over 11 measured months, from 350 to 230 in August 2026.
How is Hard Yakka measured?
Brandwave collects information about searches that people make online using Hard Yakka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- hard yakka 3056
- hard yakka 3056 boots
- hard yakka boots
- hard yakka cargo pants
- hard yakka clothing
- hard yakka legends pants
- hard yakka near me
- hard yakka new zealand
- hard yakka nz
- hard yakka online
- hard yakka overalls
- hard yakka pants
- hard yakka raptor pants
- hard yakka safety boots
- hard yakka shirts
- hard yakka shorts
- hard yakka work boots
- hard yakka work pants
- hard yakka work shorts
- hardyakka
- hardyakka com
- hardyakka nz
- hardyakka shorts
- hardyakka work pants
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Is Hard Yakka your brand?
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