Dickies vs Hard Yakka:Which is more popular?
In September 2026, Hard Yakka had more branded searches than Dickies among cargo shorts brands in New Zealand. Hard Yakka had about 2,080 branded searches, while Dickies had 40. Hard Yakka made up 0.6% of all cargo shorts brand searches we track, and Dickies accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about cargo shorts brands, Hard Yakka appeared in three of the five answers and Dickies in none.
Who do people search for more?
Hard Yakka, about 52 searches for every 1 for Dickies
Who does AI mention more?
Hard Yakka, mentioned in 3 of 5 answers, Dickies in 0
Who does AI recommend more?
Hard Yakka, the only one of the two named
Follow Dickies vs Hard Yakka and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cargo shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hard Yakka was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dickies did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mountain Warehouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cotton On3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hard Yakka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kathmandu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AS Colour2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stoney Creek2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrangler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dickies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cargo shorts brands
5 answers
Asked ChatGPT
“Which cargo shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cargo shorts brands in New Zealand?”
Asked ChatGPT
“What's the best cargo shorts brand in New Zealand for hot weather wear?”
Searched Google, AI Overview
“cargo shorts nz”
Searched Google, AI Overview
“mens cargo shorts”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dickies or Hard Yakka more popular in search?
This chart shows how often people search Google for Dickies and Hard Yakka by name. Each line represents a brand's share of searches for all ten cargo shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hard Yakka, Dickies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Kathmandu | Mountain Warehouse | AS Colour | Stoney Creek | Hard Yakka | Helly Hansen | Lee | Wrangler | Dickies |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 16.4% | 14.1% | 11.5% | 2.3% | 0.61% | 0.37% | 0.11% | 0.02% | 0.01% |
| Nov 2025 | 56.1% | 16.8% | 12% | 12% | 2.4% | 0.4% | 0.32% | 0.08% | 0.01% | <0.01% |
| Dec 2025 | 55.2% | 17.7% | 14.6% | 9.8% | 2% | 0.31% | 0.47% | 0.05% | 0.01% | <0.01% |
| Jan 2026 | 51.6% | 19.9% | 16.2% | 8.9% | 2.2% | 0.56% | 0.51% | 0.09% | <0.01% | <0.01% |
| Feb 2026 | 55.3% | 17.2% | 14.4% | 9.6% | 2.4% | 0.6% | 0.38% | 0.11% | 0.01% | <0.01% |
| Mar 2026 | 55.1% | 16.9% | 14.5% | 9.7% | 2.9% | 0.52% | 0.31% | 0.09% | 0.01% | <0.01% |
| Apr 2026 | 52.7% | 19.6% | 13.9% | 9.3% | 3.4% | 0.54% | 0.37% | 0.09% | 0.02% | <0.01% |
| May 2026 | 54.3% | 17.1% | 14.3% | 9.6% | 3.5% | 0.61% | 0.38% | 0.11% | 0.02% | <0.01% |
| Jun 2026 | 47.1% | 21.7% | 15.2% | 10.2% | 4.5% | 0.72% | 0.4% | 0.12% | 0.02% | <0.01% |
| Jul 2026 | 44.9% | 21% | 21.6% | 7.9% | 3.5% | 0.62% | 0.38% | 0.11% | 0.02% | <0.01% |
| Aug 2026 | 48.9% | 17.7% | 18.8% | 10.3% | 3.1% | 0.58% | 0.48% | 0.12% | 0.02% | <0.01% |
| Sep 2026 | 55.7% | 16.6% | 14.3% | 9.5% | 2.9% | 0.6% | 0.37% | 0.09% | 0.02% | 0.01% |
How has the Dickies and Hard Yakka comparison changed over the last 12 months?
3 findings
- Hard Yakka was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ share of searches among cargo shorts brands in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Hard Yakka’s share of searches among cargo shorts brands in New Zealand moved from 0.61% to 0.6%, and its estimated monthly branded searches held steady at 2.1K.
How did search popularity change for New Zealand cargo shorts brands in September 2026?
0 changes
Neither Dickies nor Hard Yakka moved beyond provider rounding among cargo shorts brands in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Dickies’ and Hard Yakka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dickies
1 branded search term
- coveralls dickies
Hard Yakka
6 branded search terms
- hard yakka boots
- hard yakka clothing
- hard yakka overalls
- hard yakka pants
- hard yakka shirts
- hardyakka
Other head-to-heads among cargo shorts brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.