Hard Yakka vs Mongrel:Which is more popular by branded search in New Zealand?
In August 2026, Hard Yakka had more branded searches than Mongrel among workwear brands in New Zealand. Hard Yakka was estimated to have 3.4K branded searches compared to Mongrel’s 230, and held a 55.6% Share of Search versus Mongrel’s 3.8%.
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Which is more popular in search, Hard Yakka or Mongrel?
Compare the workwear brands New Zealand tradies and workers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hard Yakka, Mongrel. The figures are in the table below the chart.
View monthly share of search table
| Month | Hard Yakka | FXD | King Gee | Mongrel |
|---|---|---|---|---|
| Oct 2025 | 57.1% | 23.2% | 13.5% | 6.3% |
| Nov 2025 | 60.4% | 22.7% | 14.2% | 2.7% |
| Dec 2025 | 60.7% | 20.6% | 14.5% | 4.2% |
| Jan 2026 | 62.2% | 22.3% | 12.5% | 3% |
| Feb 2026 | 61.8% | 20.2% | 14.3% | 3.7% |
| Mar 2026 | 56.6% | 24.4% | 15.4% | 3.6% |
| Apr 2026 | 57.5% | 24.1% | 14.6% | 3.8% |
| May 2026 | 58.5% | 23.5% | 14.1% | 3.9% |
| Jun 2026 | 61.4% | 23.7% | 11% | 3.9% |
| Jul 2026 | 61.9% | 23.9% | 10.8% | 3.4% |
| Aug 2026 | 55.6% | 25.3% | 15.2% | 3.8% |
| Sep 2026 | — | — | — | — |
How has the Hard Yakka and Mongrel comparison changed over the last 12 months?
3 findings
- Hard Yakka was ahead of Mongrel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among workwear brands in New Zealand moved from 57.1% to 55.6%, and its estimated monthly branded searches moved from 3.2K to 3.4K.
- Across the 11 months ending August 2026, Mongrel’s estimated Share of Search among workwear brands in New Zealand moved from 6.3% to 3.8%, and its estimated monthly branded searches moved from 350 to 230.
How did search popularity change for New Zealand workwear brands in August 2026?
2 changes
In August 2026, Hard Yakka lost estimated Share of Search among workwear brands in New Zealand, from 61.9% to 55.6%.
Estimated monthly branded searches for Mongrel in New Zealand fell 34.3% over 11 measured months, from 350 to 230 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hard Yakka’s and Mongrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hard Yakka
24 branded search terms
- hard yakka 3056
- hard yakka 3056 boots
- hard yakka boots
- hard yakka cargo pants
- hard yakka clothing
- hard yakka legends pants
- hard yakka near me
- hard yakka new zealand
- hard yakka nz
- hard yakka online
- hard yakka overalls
- hard yakka pants
- hard yakka raptor pants
- hard yakka safety boots
- hard yakka shirts
- hard yakka shorts
- hard yakka work boots
- hard yakka work pants
- hard yakka work shorts
- hardyakka
- hardyakka com
- hardyakka nz
- hardyakka shorts
- hardyakka work pants
Mongrel
2 branded search terms
- mongrel boots
- mongrel work boots
Put your own brand in this comparison
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