Brandwave

How popular isHarbour Asset Management in search?

In August 2026, there were an estimated 1.1K branded searches for Harbour Asset Management in New Zealand which is up 24.7% over the last 11 months. Harbour Asset Management holds 2.7% estimated Share of Search among New Zealand fund managers and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Milford83.8%
  2. Pie Funds11.9%
  3. Harbour Asset Management2.7%
  4. Salt Funds0.83%
  5. Devon Funds0.54%
  6. Castle Point Funds0.18%
Harbour Asset Management website (opens in a new tab)

Follow Harbour Asset Management and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fund managers compete with Harbour Asset Management?

Harbour Asset Management against fund managers in New Zealand, by month

Share of Search by month for Milford, Pie Funds, Harbour Asset Management. The figures are in the table below the chart.

View monthly share of search table
MonthMilfordPie FundsHarbour Asset ManagementSalt FundsDevon FundsCastle Point Funds
Oct 202584.2%13.1%1.6%0.39%0.59%0.09%
Nov 202584.2%12.6%1.9%0.47%0.59%0.16%
Dec 202582.7%13.8%2%0.61%0.61%0.32%
Jan 202684.2%13%1.6%0.39%0.6%0.12%
Feb 202683.7%12.8%2%0.46%0.86%0.13%
Mar 202684.1%12.2%2.2%0.44%0.82%0.23%
Apr 202683.4%13.2%2%0.38%0.71%0.19%
May 202683.8%13%2.2%0.39%0.48%0.16%
Jun 202683.7%13.1%2%0.32%0.59%0.25%
Jul 202684.2%12.1%2.2%0.55%0.69%0.18%
Aug 202683.8%11.9%2.7%0.83%0.54%0.18%
Sep 2026——————

  1. 1.Milford

    83.8%

    held 1st · 32.5K estimated branded searches · +1.8% vs prior month · -0.4 points

  2. 2.Pie Funds

    11.9%

    held 2nd · 4.6K estimated branded searches · +0.44% vs prior month · -0.2 points

  3. 3.Harbour Asset Management

    2.7%

    held 3rd · 1.1K estimated branded searches · +24.7% vs prior month · +0.5 points

  4. 4.Salt Funds

    0.83%

    moved from 5th to 4th · 320 estimated branded searches · +52.4% vs prior month · +0.3 points

  5. 5.Devon Funds

    0.54%

    moved from 4th to 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points

  6. 6.Castle Point Funds

    0.18%

    held 6th · 70 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Harbour Asset Management and its closest rivals

How has branded search demand for Harbour Asset Management changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Harbour Asset Management in New Zealand rose from 850 to 1.1K.
  • Across the 11 months ending August 2026, Harbour Asset Management’s estimated Share of Search among fund managers in New Zealand increased from 1.6% to 2.7%.

How did search popularity change for New Zealand fund managers in August 2026?

  1. In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.

  2. In August 2026, Devon Funds fell from 4th to 5th among fund managers in New Zealand.

  3. Estimated monthly branded searches for Castle Point Funds in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026.

  5. Estimated monthly branded searches for Pie Funds in New Zealand fell 35.3% over 11 measured months, from 7.1K to 4.6K in August 2026.

  6. Estimated monthly branded searches for Milford in New Zealand fell 29% over 11 measured months, from 45.7K to 32.5K in August 2026.

How is Harbour Asset Management measured?

Brandwave collects information about searches that people make online using Harbour Asset Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • harbour asset management
  • harbour asset management funds
  • harbour asset management limited
  • harbour asset management new zealand
  • harbour asset management nz
  • harbour funds

Do you work for Harbour Asset Management? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Harbour Asset Management your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record