Brandwave

Castle Point Funds vs Harbour Asset Management:Which is more popular by branded search in New Zealand?

In August 2026, Harbour Asset Management had more branded searches than Castle Point Funds among fund managers in New Zealand. Harbour Asset Management was estimated to have 1.1K branded searches compared to Castle Point Funds’ 70, and held a 2.7% Share of Search versus Castle Point Funds’ 0.18%.

Share of Search among fund managers in New Zealand in August 2026Which is more popular in search, Castle Point Funds or Harbour Asset Management?
Castle Point Funds0.18%70 searches
vs
Harbour Asset Management2.7%1.1K searches
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Which is more popular in search, Castle Point Funds or Harbour Asset Management?

Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Castle Point Funds and Harbour Asset Management among fund managers in New Zealand, by month

Share of Search by month for Harbour Asset Management, Castle Point Funds. The figures are in the table below the chart.

View monthly share of search table
MonthMilfordPie FundsHarbour Asset ManagementSalt FundsDevon FundsCastle Point Funds
Oct 202584.2%13.1%1.6%0.39%0.59%0.09%
Nov 202584.2%12.6%1.9%0.47%0.59%0.16%
Dec 202582.7%13.8%2%0.61%0.61%0.32%
Jan 202684.2%13%1.6%0.39%0.6%0.12%
Feb 202683.7%12.8%2%0.46%0.86%0.13%
Mar 202684.1%12.2%2.2%0.44%0.82%0.23%
Apr 202683.4%13.2%2%0.38%0.71%0.19%
May 202683.8%13%2.2%0.39%0.48%0.16%
Jun 202683.7%13.1%2%0.32%0.59%0.25%
Jul 202684.2%12.1%2.2%0.55%0.69%0.18%
Aug 202683.8%11.9%2.7%0.83%0.54%0.18%
Sep 2026——————

How has the Castle Point Funds and Harbour Asset Management comparison changed over the last 12 months?

How did search popularity change for New Zealand fund managers in August 2026?

  1. Estimated monthly branded searches for Castle Point Funds in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

  2. Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Castle Point Funds’ and Harbour Asset Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castle Point Funds

1 branded search term

  • castle point funds

Harbour Asset Management

6 branded search terms

  • harbour asset management
  • harbour asset management funds
  • harbour asset management limited
  • harbour asset management new zealand
  • harbour asset management nz
  • harbour funds

How the Brand Demand Index is measured

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