How popular isDevon Funds?
In September 2026, people searched for Devon Funds by name about 210 times in New Zealand, a 34.4% decrease from the previous year. These searches made up 0.21% of all New Zealand fund manager searches, placing Devon Funds eighth out of ten managers. When we asked both ChatGPT and Google AI Overviews about fund managers, Devon Funds did not appear in any of the answers.
Devon Funds is the eighth most searched of 10 competitors and not listed in any AI answer.
Fisher FundsShare of searches 33.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KernelShare of searches 24.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
InvestNowShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
MilfordShare of searches 17.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Devon FundsShare of searches 0.21%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top fund managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Devon Funds did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Simplicity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- InvestNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milford4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher Funds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pie Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Harbour Asset Management0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Devon Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salt Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castle Point Funds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fund managers
5 answers
Asked ChatGPT
“Which fund manager should I use in New Zealand?”
Asked ChatGPT
“What are the best fund managers in New Zealand?”
Asked ChatGPT
“What's the best fund manager in New Zealand for long term investing?”
Searched Google, AI Overview
“fund managers nz”
Searched Google, AI Overview
“managed funds nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fund managers compete with Devon Funds?
Share of searches by month for Fisher Funds, Kernel, InvestNow, Milford, Pie Funds, Devon Funds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher Funds | Kernel | InvestNow | Milford | Pie Funds | Simplicity | Harbour Asset Management | Devon Funds | Salt Funds | Castle Point Funds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 15.2% | 16.7% | 28.3% | 5.3% | 1.8% | 0.73% | 0.3% | 0.19% | 0.05% |
| Nov 2025 | 35.7% | 14.2% | 15.6% | 26.5% | 4.9% | 1.7% | 0.83% | 0.27% | 0.22% | 0.07% |
| Dec 2025 | 34.5% | 16.3% | 18.5% | 23.1% | 4.8% | 1.5% | 0.8% | 0.26% | 0.26% | 0.14% |
| Jan 2026 | 33.9% | 16.4% | 18.1% | 24.1% | 4.7% | 1.7% | 0.66% | 0.26% | 0.17% | 0.05% |
| Feb 2026 | 37.7% | 15% | 16.5% | 23.5% | 4.3% | 1.7% | 0.74% | 0.36% | 0.19% | 0.06% |
| Mar 2026 | 36.6% | 17.5% | 16.1% | 22.7% | 4.1% | 1.5% | 0.87% | 0.35% | 0.18% | 0.1% |
| Apr 2026 | 35.2% | 17.9% | 18.9% | 21.3% | 4.1% | 1.5% | 0.69% | 0.27% | 0.15% | 0.07% |
| May 2026 | 29.8% | 21.8% | 19.6% | 22.1% | 4.2% | 1.4% | 0.76% | 0.19% | 0.15% | 0.06% |
| Jun 2026 | 30.3% | 22.2% | 20% | 20.4% | 4.3% | 1.5% | 0.73% | 0.23% | 0.13% | 0.1% |
| Jul 2026 | 28.3% | 25.3% | 18.6% | 20.9% | 3.9% | 1.6% | 0.82% | 0.27% | 0.22% | 0.07% |
| Aug 2026 | 27.8% | 25.3% | 18.3% | 21.1% | 3.9% | 2% | 0.98% | 0.21% | 0.32% | 0.07% |
| Sep 2026 | 33.6% | 24.6% | 18.1% | 17.3% | 3.1% | 1.7% | 1% | 0.21% | 0.14% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 33.6K | +21.8% | +5.8 points | |
| 2, held 2nd | 24.6% | 24.6K | -2% | -0.7 points | |
| 3, moved from 4th to 3rd | 18.1% | 18.1K | 0% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 17.3% | 17.3K | -17.1% | -3.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.1% | 3.1K | -18.4% | -0.7 points | |
| 6, held 6th | 1.7% | 1.7K | -14.8% | -0.3 points | |
| 7, held 7th | 1% | 1K | +3.1% | 0 points | |
| 8, moved from 9th to 8th | 0.21% | 210 | 0% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.14% | 140 | -56.3% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.09% | 90 | +28.6% | 0 points |
33.6%
Held 1st. 33.6K estimated branded searches, +21.8% vs prior month. Share +5.8 points.
2.
Kernel24.6%
Held 2nd. 24.6K estimated branded searches, -2% vs prior month. Share -0.7 points.
18.1%
Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Milford17.3%
Moved from 3rd to 4th. 17.3K estimated branded searches, -17.1% vs prior month. Share -3.7 points.
3.1%
Held 5th. 3.1K estimated branded searches, -18.4% vs prior month. Share -0.7 points.
1.7%
Held 6th. 1.7K estimated branded searches, -14.8% vs prior month. Share -0.3 points.
Held 7th. 1K estimated branded searches, +3.1% vs prior month. Share 0 points.
0.21%
Moved from 9th to 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
0.14%
Moved from 8th to 9th. 140 estimated branded searches, -56.3% vs prior month. Share -0.2 points.
0.09%
Held 10th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
Compare popularity between Devon Funds and its closest rivals
Every comparison with Devon Funds
9 comparisons
How has branded search demand for Devon Funds changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Devon Funds in New Zealand fell from 320 to 210.
- Across the 12 months ending September 2026, Devon Funds’ share of searches among fund managers in New Zealand held steady, from 0.3% to 0.21%.
How did search popularity change for New Zealand fund managers in September 2026?
6 changes
In September 2026, Fisher Funds gained share of searches among fund managers in New Zealand, from 27.8% to 33.6%.
In September 2026, Milford lost share of searches among fund managers in New Zealand, from 21.1% to 17.3%.
In September 2026, Pie Funds lost share of searches among fund managers in New Zealand, from 3.9% to 3.1%.
In September 2026, Kernel lost share of searches among fund managers in New Zealand, from 25.3% to 24.6%.
InvestNow’s share of searches among fund managers in New Zealand has lost ground for 3 months in a row, from 20% to 18.1% in September 2026.
In September 2026, Devon Funds rose from 9th to 8th among fund managers in New Zealand.
How are Devon Funds’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Devon Funds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Is Devon Funds your brand?
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