Devon Funds vs Harbour Asset Management:Which is more popular by branded search in New Zealand?
In August 2026, Harbour Asset Management had more branded searches than Devon Funds among fund managers in New Zealand. Harbour Asset Management was estimated to have 1.1K branded searches compared to Devon Funds’ 210, and held a 2.7% Share of Search versus Devon Funds’ 0.54%.
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Which is more popular in search, Devon Funds or Harbour Asset Management?
Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harbour Asset Management, Devon Funds. The figures are in the table below the chart.
View monthly share of search table
| Month | Milford | Pie Funds | Harbour Asset Management | Salt Funds | Devon Funds | Castle Point Funds |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 13.1% | 1.6% | 0.39% | 0.59% | 0.09% |
| Nov 2025 | 84.2% | 12.6% | 1.9% | 0.47% | 0.59% | 0.16% |
| Dec 2025 | 82.7% | 13.8% | 2% | 0.61% | 0.61% | 0.32% |
| Jan 2026 | 84.2% | 13% | 1.6% | 0.39% | 0.6% | 0.12% |
| Feb 2026 | 83.7% | 12.8% | 2% | 0.46% | 0.86% | 0.13% |
| Mar 2026 | 84.1% | 12.2% | 2.2% | 0.44% | 0.82% | 0.23% |
| Apr 2026 | 83.4% | 13.2% | 2% | 0.38% | 0.71% | 0.19% |
| May 2026 | 83.8% | 13% | 2.2% | 0.39% | 0.48% | 0.16% |
| Jun 2026 | 83.7% | 13.1% | 2% | 0.32% | 0.59% | 0.25% |
| Jul 2026 | 84.2% | 12.1% | 2.2% | 0.55% | 0.69% | 0.18% |
| Aug 2026 | 83.8% | 11.9% | 2.7% | 0.83% | 0.54% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Devon Funds and Harbour Asset Management comparison changed over the last 12 months?
3 findings
- Harbour Asset Management was ahead of Devon Funds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Devon Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.59% to 0.54%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 11 months ending August 2026, Harbour Asset Management’s estimated Share of Search among fund managers in New Zealand moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 850 to 1.1K.
How did search popularity change for New Zealand fund managers in August 2026?
2 changes
In August 2026, Devon Funds fell from 4th to 5th among fund managers in New Zealand.
Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Devon Funds’ and Harbour Asset Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Devon Funds
1 branded search term
- devon funds
Harbour Asset Management
6 branded search terms
- harbour asset management
- harbour asset management funds
- harbour asset management limited
- harbour asset management new zealand
- harbour asset management nz
- harbour funds
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.