Brandwave

Devon Funds vs Salt Funds:Which is more popular by branded search in New Zealand?

In August 2026, Salt Funds had more branded searches than Devon Funds among fund managers in New Zealand. Salt Funds was estimated to have 320 branded searches compared to Devon Funds’ 210, and held a 0.83% Share of Search versus Devon Funds’ 0.54%.

Share of Search among fund managers in New Zealand in August 2026Which is more popular in search, Devon Funds or Salt Funds?
Devon Funds0.54%210 searches
vs
Salt Funds0.83%320 searches
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Which is more popular in search, Devon Funds or Salt Funds?

Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Devon Funds and Salt Funds among fund managers in New Zealand, by month

Share of Search by month for Salt Funds, Devon Funds. The figures are in the table below the chart.

View monthly share of search table
MonthMilfordPie FundsHarbour Asset ManagementSalt FundsDevon FundsCastle Point Funds
Oct 202584.2%13.1%1.6%0.39%0.59%0.09%
Nov 202584.2%12.6%1.9%0.47%0.59%0.16%
Dec 202582.7%13.8%2%0.61%0.61%0.32%
Jan 202684.2%13%1.6%0.39%0.6%0.12%
Feb 202683.7%12.8%2%0.46%0.86%0.13%
Mar 202684.1%12.2%2.2%0.44%0.82%0.23%
Apr 202683.4%13.2%2%0.38%0.71%0.19%
May 202683.8%13%2.2%0.39%0.48%0.16%
Jun 202683.7%13.1%2%0.32%0.59%0.25%
Jul 202684.2%12.1%2.2%0.55%0.69%0.18%
Aug 202683.8%11.9%2.7%0.83%0.54%0.18%
Sep 2026——————

How has the Devon Funds and Salt Funds comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Salt Funds took it in August 2026.
  • Across the 11 months ending August 2026, Devon Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.59% to 0.54%, and its estimated monthly branded searches moved from 320 to 210.
  • Across the 11 months ending August 2026, Salt Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.39% to 0.83%, and its estimated monthly branded searches moved from 210 to 320.

How did search popularity change for New Zealand fund managers in August 2026?

  1. In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.

  2. In August 2026, Devon Funds fell from 4th to 5th among fund managers in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Devon Funds’ and Salt Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Devon Funds

1 branded search term

  • devon funds

Salt Funds

1 branded search term

  • salt funds

How the Brand Demand Index is measured

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