Harbour Asset Management vs Salt Funds:Which is more popular by branded search in New Zealand?
In August 2026, Harbour Asset Management had more branded searches than Salt Funds among fund managers in New Zealand. Harbour Asset Management was estimated to have 1.1K branded searches compared to Salt Funds’ 320, and held a 2.7% Share of Search versus Salt Funds’ 0.83%.
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Which is more popular in search, Harbour Asset Management or Salt Funds?
Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harbour Asset Management, Salt Funds. The figures are in the table below the chart.
View monthly share of search table
| Month | Milford | Pie Funds | Harbour Asset Management | Salt Funds | Devon Funds | Castle Point Funds |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 13.1% | 1.6% | 0.39% | 0.59% | 0.09% |
| Nov 2025 | 84.2% | 12.6% | 1.9% | 0.47% | 0.59% | 0.16% |
| Dec 2025 | 82.7% | 13.8% | 2% | 0.61% | 0.61% | 0.32% |
| Jan 2026 | 84.2% | 13% | 1.6% | 0.39% | 0.6% | 0.12% |
| Feb 2026 | 83.7% | 12.8% | 2% | 0.46% | 0.86% | 0.13% |
| Mar 2026 | 84.1% | 12.2% | 2.2% | 0.44% | 0.82% | 0.23% |
| Apr 2026 | 83.4% | 13.2% | 2% | 0.38% | 0.71% | 0.19% |
| May 2026 | 83.8% | 13% | 2.2% | 0.39% | 0.48% | 0.16% |
| Jun 2026 | 83.7% | 13.1% | 2% | 0.32% | 0.59% | 0.25% |
| Jul 2026 | 84.2% | 12.1% | 2.2% | 0.55% | 0.69% | 0.18% |
| Aug 2026 | 83.8% | 11.9% | 2.7% | 0.83% | 0.54% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Harbour Asset Management and Salt Funds comparison changed over the last 12 months?
3 findings
- Harbour Asset Management was ahead of Salt Funds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harbour Asset Management’s estimated Share of Search among fund managers in New Zealand moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 850 to 1.1K.
- Across the 11 months ending August 2026, Salt Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.39% to 0.83%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for New Zealand fund managers in August 2026?
2 changes
In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.
Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harbour Asset Management’s and Salt Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harbour Asset Management
6 branded search terms
- harbour asset management
- harbour asset management funds
- harbour asset management limited
- harbour asset management new zealand
- harbour asset management nz
- harbour funds
Salt Funds
1 branded search term
- salt funds
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