Harbour Asset Management vs Pie Funds:Which is more popular by branded search in New Zealand?
In August 2026, Pie Funds had more branded searches than Harbour Asset Management among fund managers in New Zealand. Pie Funds was estimated to have 4.6K branded searches compared to Harbour Asset Management’s 1.1K, and held an 11.9% Share of Search versus Harbour Asset Management’s 2.7%.
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Which is more popular in search, Harbour Asset Management or Pie Funds?
Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pie Funds, Harbour Asset Management. The figures are in the table below the chart.
View monthly share of search table
| Month | Milford | Pie Funds | Harbour Asset Management | Salt Funds | Devon Funds | Castle Point Funds |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 13.1% | 1.6% | 0.39% | 0.59% | 0.09% |
| Nov 2025 | 84.2% | 12.6% | 1.9% | 0.47% | 0.59% | 0.16% |
| Dec 2025 | 82.7% | 13.8% | 2% | 0.61% | 0.61% | 0.32% |
| Jan 2026 | 84.2% | 13% | 1.6% | 0.39% | 0.6% | 0.12% |
| Feb 2026 | 83.7% | 12.8% | 2% | 0.46% | 0.86% | 0.13% |
| Mar 2026 | 84.1% | 12.2% | 2.2% | 0.44% | 0.82% | 0.23% |
| Apr 2026 | 83.4% | 13.2% | 2% | 0.38% | 0.71% | 0.19% |
| May 2026 | 83.8% | 13% | 2.2% | 0.39% | 0.48% | 0.16% |
| Jun 2026 | 83.7% | 13.1% | 2% | 0.32% | 0.59% | 0.25% |
| Jul 2026 | 84.2% | 12.1% | 2.2% | 0.55% | 0.69% | 0.18% |
| Aug 2026 | 83.8% | 11.9% | 2.7% | 0.83% | 0.54% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Harbour Asset Management and Pie Funds comparison changed over the last 12 months?
3 findings
- Pie Funds was ahead of Harbour Asset Management in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harbour Asset Management’s estimated Share of Search among fund managers in New Zealand moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 850 to 1.1K.
- Across the 11 months ending August 2026, Pie Funds’ estimated Share of Search among fund managers in New Zealand moved from 13.1% to 11.9%, and its estimated monthly branded searches moved from 7.1K to 4.6K.
How did search popularity change for New Zealand fund managers in August 2026?
2 changes
Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026.
Estimated monthly branded searches for Pie Funds in New Zealand fell 35.3% over 11 measured months, from 7.1K to 4.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harbour Asset Management’s and Pie Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harbour Asset Management
6 branded search terms
- harbour asset management
- harbour asset management funds
- harbour asset management limited
- harbour asset management new zealand
- harbour asset management nz
- harbour funds
Pie Funds
8 branded search terms
- pie funds
- pie funds kiwisaver
- pie funds nz
- pie funds performance
- pie funds review
- piefunds
- piefunds co nz
- piefunds nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.