How popular isHager?
In October 2026, people searched for Hager by name about 210 times in New Zealand, a 5% increase from the previous year. These searches made up 4.3% of all New Zealand electrical accessory brand searches, placing Hager eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about electrical accessory brands, Hager appeared in one of the five answers and was the sixth most recommended of the eight.
Hager is the eighth most searched of 8 competitors and the sixth most recommended in the AI answers we collected.
ABBShare of searches 20.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Schneider ElectricShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
LegrandShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
NHPShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HagerShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hager was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hager is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electrical accessory brands in New Zealand?”
Asked ChatGPT
“What's the best electrical accessory brand in New Zealand for home wiring?”
Searched Google, AI Overview
“light switch brands”
Searched Google, AI Overview
“electrical fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Hager compared with other New Zealand electrical accessory brands?
Share of searches by month for ABB, Schneider Electric, Legrand, NHP, PDL, HPM, Clipsal, Hager. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Schneider Electric | Legrand | NHP | PDL | HPM | Clipsal | Hager |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.1% | 18.6% | 17.1% | 12.4% | 12.4% | 5.9% | 8.2% | 4.2% |
| Dec 2025 | 19.4% | 19.4% | 15.9% | 10.5% | 10.5% | 9.4% | 10.2% | 4.6% |
| Jan 2026 | 22.1% | 19.5% | 16.2% | 8.6% | 10.6% | 8.6% | 10.6% | 3.8% |
| Feb 2026 | 21.5% | 21.5% | 13.5% | 10.3% | 10.3% | 8% | 8.6% | 6.2% |
| Mar 2026 | 23.5% | 18.1% | 14.8% | 13% | 10.6% | 7% | 8.3% | 4.7% |
| Apr 2026 | 20.7% | 20.7% | 15.1% | 12.2% | 9.9% | 8.5% | 9.7% | 3.3% |
| May 2026 | 18.9% | 24.6% | 17% | 11.2% | 9.1% | 7.4% | 8.1% | 3.8% |
| Jun 2026 | 19.7% | 19.7% | 15.8% | 11.6% | 11.6% | 9.1% | 7.9% | 4.5% |
| Jul 2026 | 25% | 19.2% | 14.2% | 11.3% | 9.2% | 7.9% | 9.2% | 3.8% |
| Aug 2026 | 24.9% | 19.1% | 14.3% | 11.3% | 11.3% | 7.5% | 8.2% | 3.4% |
| Sep 2026 | 18.2% | 16% | 16.8% | 13.1% | 10.7% | 7.1% | 8.4% | 9.7% |
| Oct 2026 | 20.2% | 17.8% | 16.8% | 14.6% | 9.7% | 8.7% | 7.9% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 20.2% | 1K | 0% | +2 points | |
| 2, moved from 3rd to 2nd | 17.8% | 880 | 0% | +1.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 830 | -9.8% | 0 pointsmoved from 2nd to 3rd | |
| 4, held 4th | NHPNHP Electrical Engineering Products | 14.6% | 720 | 0% | +1.5 points |
| 5, held 5th | 9.7% | 480 | -18.6% | -1 points | |
| 6, moved from 8th to 6th | 8.7% | 430 | +10.3% | +1.6 pointsmoved from 8th to 6th | |
| 7, held 7th | 7.9% | 390 | -15.2% | -0.5 points | |
| 8, moved from 6th to 8th | HagerHager Group | 4.3% | 210 | -60.4% | -5.4 pointsmoved from 6th to 8th |
1.
ABB20.2%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2 points.
17.8%
Moved from 3rd to 2nd. 880 estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
Legrand16.8%
Moved from 2nd to 3rd. 830 estimated branded searches, -9.8% vs prior month. Share 0 points.
4.
NHP14.6%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share +1.5 points.
5.
PDL9.7%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -1 points.
6.
HPM8.7%
Moved from 8th to 6th. 430 estimated branded searches, +10.3% vs prior month. Share +1.6 points.
7.
Clipsal7.9%
Held 7th. 390 estimated branded searches, -15.2% vs prior month. Share -0.5 points.
8.
Hager4.3%
Moved from 6th to 8th. 210 estimated branded searches, -60.4% vs prior month. Share -5.4 points.
Compare popularity between Hager and its closest rivals
Every comparison with Hager
7 comparisons
How has branded search demand for Hager changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Hager in New Zealand rose from 200 to 210.
- Across the 12 months ending October 2026, Hager’s share of searches among electrical accessory brands in New Zealand peaked at 9.7% in September 2026 and was lowest at 3.3% in April 2026.
How did search popularity change for New Zealand electrical accessory brands in October 2026?
6 changes
In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.
In October 2026, Schneider Electric overtook Legrand to rank 2nd among electrical accessory brands in New Zealand, with 17.8% of the searches.
In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%.
In October 2026, NHP gained share of searches among electrical accessory brands in New Zealand, from 13.1% to 14.6%.
In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%.
In October 2026, PDL lost share of searches among electrical accessory brands in New Zealand, from 10.7% to 9.7%.
How are Hager’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Hager’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hager
- hager afdd
- hager distribution board
- hager door closers
- hager door handle
- hager door hardware
- hager door hinges
- hager doors
- hager electrical
- hager hardware
- hager hinges
- hager knx
- hager mccb
- hager ready
- hager vector
- hager volta
Do you work for Hager? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hager your brand?
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