Brandwave

Hager vs Legrand:Which is more popular in New Zealand?

In October 2026, Legrand had more branded searches than Hager among electrical accessory brands in New Zealand. Legrand had about 830 branded searches, while Hager had 210. Legrand made up 16.8% of all electrical accessory brand searches we track, and Hager accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Legrand appeared in all five answers and Hager in one. Legrand was mentioned before Hager in every answer.

Among electrical accessory brands in New Zealand in October 2026

Who do people search for more?

Legrand, about 4 searches for every 1 for Hager

Legrand 830 searchesHager 210 searches

Who does AI mention more?

Legrand, mentioned in every answer we collected

Legrand in 5 of 5Hager in 1 of 5

Who does AI recommend more?

Legrand, named ahead of Hager in every answer

Legrand first in 5Hager never first

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Top electrical accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Legrand appeared in all five answers. Hager was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Legrand was listed before Hager in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PDL1st
  2. Clipsal2nd
  3. HPM3rd
  4. Legrand4th
  5. Schneider Electric5th
  6. Hager6th
  7. ABB–
  8. NHP–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrical accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hager or Legrand more popular in search?

This chart shows how often people search Google for Hager and Legrand by name. Each line represents a brand's share of searches for all eight electrical accessory brands we track, month by month, from searches in New Zealand.

Hager and Legrand among electrical accessory brands in New Zealand, by month

Share of searches by month for Legrand, Hager. The figures are in the table below the chart.

View monthly share of searches table
MonthABBSchneider ElectricLegrandNHPPDLHPMClipsalHager
Nov 202521.1%18.6%17.1%12.4%12.4%5.9%8.2%4.2%
Dec 202519.4%19.4%15.9%10.5%10.5%9.4%10.2%4.6%
Jan 202622.1%19.5%16.2%8.6%10.6%8.6%10.6%3.8%
Feb 202621.5%21.5%13.5%10.3%10.3%8%8.6%6.2%
Mar 202623.5%18.1%14.8%13%10.6%7%8.3%4.7%
Apr 202620.7%20.7%15.1%12.2%9.9%8.5%9.7%3.3%
May 202618.9%24.6%17%11.2%9.1%7.4%8.1%3.8%
Jun 202619.7%19.7%15.8%11.6%11.6%9.1%7.9%4.5%
Jul 202625%19.2%14.2%11.3%9.2%7.9%9.2%3.8%
Aug 202624.9%19.1%14.3%11.3%11.3%7.5%8.2%3.4%
Sep 202618.2%16%16.8%13.1%10.7%7.1%8.4%9.7%
Oct 202620.2%17.8%16.8%14.6%9.7%8.7%7.9%4.3%

How has branded search for Hager and Legrand changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand electrical accessory brands in October 2026?

4 changes

  1. In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.

  2. In October 2026, Schneider Electric overtook Legrand to rank 2nd among electrical accessory brands in New Zealand, with 17.8% of the searches.

  3. In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%.

  4. Legrand’s share of searches among electrical accessory brands in New Zealand has gained ground for 3 months in a row, from 14.2% to 16.8% in October 2026.

How are Hager’s and Legrand’s branded searches counted?

39 search terms

Brandwave collects information about searches that people make online using Hager’s and Legrand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hager

16 branded search terms

  • hager
  • hager afdd
  • hager distribution board
  • hager door closers
  • hager door handle
  • hager door hardware
  • hager door hinges
  • hager doors
  • hager electrical
  • hager hardware
  • hager hinges
  • hager knx
  • hager mccb
  • hager ready
  • hager vector
  • hager volta

Legrand

23 branded search terms

  • cablofil legrand
  • legrand
  • legrand 412790
  • legrand arteor
  • legrand av
  • legrand batibox
  • legrand bticino
  • legrand cordmate
  • legrand dimmer
  • legrand dimmer switch
  • legrand dlp
  • legrand electrical switches
  • legrand lighting
  • legrand lighting control
  • legrand netatmo
  • legrand on q
  • legrand paddle switch
  • legrand plexo
  • legrand raritan
  • legrand switches
  • legrand ups
  • legrand wattstopper
  • legrand wiremold

How the Brand Demand Index is measured

Other head-to-heads among electrical accessory brands

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