Electrical accessory brands in New Zealand:Which are most popular?

Name: Electrical accessory brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, ABB was the most searched electrical accessory brand in New Zealand, accounting for 20.2% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Legrand and PDL showed up in every answer. PDL was recommended most often, coming first in four out of five responses.

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Top electrical accessory brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Legrand and PDL appeared every time. PDL was recommended most often, coming first in four out of five answers. Clipsal was second, and HPM was third. ABB, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Legrand	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
PDL	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
HPM	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Clipsal	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Schneider Electric	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Hager	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
ABB	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
NHP	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrical accessory brands

5 answers

Asked ChatGPT
“Which electrical accessory brand should I buy in New Zealand?”
1. 1PDL
2. 2Clipsal
3. 3HPM
4. 4Legrand
5. 5Schneider Electric
Asked ChatGPT
“What are the best electrical accessory brands in New Zealand?”
1. 1PDL
2. 2Clipsal
3. 3HPM
4. 4Legrand
Asked ChatGPT
“What's the best electrical accessory brand in New Zealand for home wiring?”
1. 1PDL
2. 2HPM
3. 3Legrand
4. 4Schneider Electric
Searched Google, AI Overview
“light switch brands”
1. 1Clipsal
2. 2HPM
3. 3Legrand
4. 4Schneider Electric
5. 5PDL
Searched Google, AI Overview
“electrical fittings nz”
1. 1PDL
2. 2Clipsal
3. 3Legrand
4. 4Hager

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which electrical accessory brands do people search for most?

This chart shows how often people search Google for each electrical accessory brand by name. Each line represents a brand's share of searches for all eight electrical accessory brands we track, month by month, from searches in New Zealand.

Share of searches among electrical accessory brands in New Zealand, by month

Month	ABB	Schneider Electric	Legrand	NHP	PDL	HPM	Clipsal	Hager
Nov 2025	21.1%	18.6%	17.1%	12.4%	12.4%	5.9%	8.2%	4.2%
Dec 2025	19.4%	19.4%	15.9%	10.5%	10.5%	9.4%	10.2%	4.6%
Jan 2026	22.1%	19.5%	16.2%	8.6%	10.6%	8.6%	10.6%	3.8%
Feb 2026	21.5%	21.5%	13.5%	10.3%	10.3%	8%	8.6%	6.2%
Mar 2026	23.5%	18.1%	14.8%	13%	10.6%	7%	8.3%	4.7%
Apr 2026	20.7%	20.7%	15.1%	12.2%	9.9%	8.5%	9.7%	3.3%
May 2026	18.9%	24.6%	17%	11.2%	9.1%	7.4%	8.1%	3.8%
Jun 2026	19.7%	19.7%	15.8%	11.6%	11.6%	9.1%	7.9%	4.5%
Jul 2026	25%	19.2%	14.2%	11.3%	9.2%	7.9%	9.2%	3.8%
Aug 2026	24.9%	19.1%	14.3%	11.3%	11.3%	7.5%	8.2%	3.4%
Sep 2026	18.2%	16%	16.8%	13.1%	10.7%	7.1%	8.4%	9.7%
Oct 2026	20.2%	17.8%	16.8%	14.6%	9.7%	8.7%	7.9%	4.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ABB	20.2%	1K	0%	+2 points
2, moved from 3rd to 2nd	Schneider Electric	17.8%	880	0%	+1.8 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Legrand	16.8%	830	-9.8%	0 pointsmoved from 2nd to 3rd
4, held 4th	NHPNHP Electrical Engineering Products	14.6%	720	0%	+1.5 points
5, held 5th	PDL Schneider Electric	9.7%	480	-18.6%	-1 points
6, moved from 8th to 6th	HPM	8.7%	430	+10.3%	+1.6 pointsmoved from 8th to 6th
7, held 7th	Clipsal Schneider Electric	7.9%	390	-15.2%	-0.5 points
8, moved from 6th to 8th	HagerHager Group	4.3%	210	-60.4%	-5.4 pointsmoved from 6th to 8th

1.ABB
20.2%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2 points.
2.Schneider Electric
17.8%
Moved from 3rd to 2nd. 880 estimated branded searches, 0% vs prior month. Share +1.8 points.
3.Legrand
16.8%
Moved from 2nd to 3rd. 830 estimated branded searches, -9.8% vs prior month. Share 0 points.
4.NHP
14.6%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share +1.5 points.
5.PDL
9.7%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -1 points.
6.HPM
8.7%
Moved from 8th to 6th. 430 estimated branded searches, +10.3% vs prior month. Share +1.6 points.
7.Clipsal
7.9%
Held 7th. 390 estimated branded searches, -15.2% vs prior month. Share -0.5 points.
8.Hager
4.3%
Moved from 6th to 8th. 210 estimated branded searches, -60.4% vs prior month. Share -5.4 points.

Which brand is most popular in search among electrical accessory brands in New Zealand?

8 brands

In October 2026, ABB was the most searched among electrical accessory brands in New Zealand, with an estimated 1K branded searches, 20.2% of all searches for the eight tracked by the Brandwave Brand Demand Index. Schneider Electric is in 2nd place, 2.4 percentage points behind at 17.8%.

New Zealand electrical accessory brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
ABB	21.1% → 20.2%	25%Jul 2026	18.2%Sep 2026	1st
Schneider Electric	18.6% → 17.8%	24.6%May 2026	16%Sep 2026	2nd
Legrand	17.1% → 16.8%	17.1%Nov 2025	13.5%Feb 2026	3rd
NHP	12.4% → 14.6%	14.6%Oct 2026	8.6%Jan 2026	4th
PDL	12.4% → 9.7%	12.4%Nov 2025	9.1%May 2026	5th
HPM	5.9% → 8.7%	9.4%Dec 2025	5.9%Nov 2025	7th → 6th
Clipsal	8.2% → 7.9%	10.6%Jan 2026	7.9%Jun 2026	6th → 7th
Hager	4.2% → 4.3%	9.7%Sep 2026	3.3%Apr 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand decreased from 21.1% to 20.2%.
Across the 12 months ending October 2026, Schneider Electric’s share of searches among electrical accessory brands in New Zealand decreased from 18.6% to 17.8%.
Across the 12 months ending October 2026, NHP’s share of searches among electrical accessory brands in New Zealand increased from 12.4% to 14.6%.
Across the 12 months ending October 2026, PDL’s share of searches among electrical accessory brands in New Zealand decreased from 12.4% to 9.7%.
Across the 12 months ending October 2026, HPM’s share of searches among electrical accessory brands in New Zealand increased from 5.9% to 8.7%.
Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand peaked at 25% in July 2026 and was lowest at 18.2% in September 2026.
Across the 12 months ending October 2026, Schneider Electric’s share of searches among electrical accessory brands in New Zealand peaked at 24.6% in May 2026 and was lowest at 16% in September 2026.
Across the 12 months ending October 2026, Legrand’s share of searches among electrical accessory brands in New Zealand peaked at 17.1% in November 2025 and was lowest at 13.5% in February 2026.
Across the 12 months ending October 2026, NHP’s share of searches among electrical accessory brands in New Zealand peaked at 14.6% in October 2026 and was lowest at 8.6% in January 2026.
Across the 12 months ending October 2026, PDL’s share of searches among electrical accessory brands in New Zealand peaked at 12.4% in November 2025 and was lowest at 9.1% in May 2026.
Across the 12 months ending October 2026, HPM’s share of searches among electrical accessory brands in New Zealand peaked at 9.4% in December 2025 and was lowest at 5.9% in November 2025.
Across the 12 months ending October 2026, Clipsal’s share of searches among electrical accessory brands in New Zealand peaked at 10.6% in January 2026 and was lowest at 7.9% in June 2026.
Across the 12 months ending October 2026, Hager’s share of searches among electrical accessory brands in New Zealand peaked at 9.7% in September 2026 and was lowest at 3.3% in April 2026.
Across the 12 months ending October 2026, HPM rose from 7th to 6th among electrical accessory brands in New Zealand.
Across the 12 months ending October 2026, Clipsal fell from 6th to 7th among electrical accessory brands in New Zealand.
Across the 12 months ending October 2026, Legrand and Hager held steady: their share of searches among electrical accessory brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand electrical accessory brands in October 2026?

7 changes

In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.
In October 2026, Schneider Electric overtook Legrand to rank 2nd among electrical accessory brands in New Zealand, with 17.8% of the searches.
In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%.
In October 2026, NHP gained share of searches among electrical accessory brands in New Zealand, from 13.1% to 14.6%.
In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%.
In October 2026, PDL lost share of searches among electrical accessory brands in New Zealand, from 10.7% to 9.7%.
Legrand’s share of searches among electrical accessory brands in New Zealand has gained ground for 3 months in a row, from 14.2% to 16.8% in October 2026.

How are branded searches counted for electrical accessory brands?

61 search terms

Each brand's share of searches among electrical accessory brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.