ABB vs Legrand:Which is more popular in New Zealand?
In October 2026, ABB had more branded searches than Legrand among electrical accessory brands in New Zealand. ABB had about 1,000 branded searches, while Legrand had 830. ABB made up 20.2% of all electrical accessory brand searches we track, and Legrand accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Legrand appeared in all five answers and ABB in none.
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Legrand appeared in all five answers. ABB did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electrical accessory brands in New Zealand?”
Asked ChatGPT
“What's the best electrical accessory brand in New Zealand for home wiring?”
Searched Google, AI Overview
“light switch brands”
Searched Google, AI Overview
“electrical fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ABB or Legrand more popular in search?
This chart shows how often people search Google for ABB and Legrand by name. Each line represents a brand's share of searches for all eight electrical accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for ABB, Legrand. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Schneider Electric | Legrand | NHP | PDL | HPM | Clipsal | Hager |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.1% | 18.6% | 17.1% | 12.4% | 12.4% | 5.9% | 8.2% | 4.2% |
| Dec 2025 | 19.4% | 19.4% | 15.9% | 10.5% | 10.5% | 9.4% | 10.2% | 4.6% |
| Jan 2026 | 22.1% | 19.5% | 16.2% | 8.6% | 10.6% | 8.6% | 10.6% | 3.8% |
| Feb 2026 | 21.5% | 21.5% | 13.5% | 10.3% | 10.3% | 8% | 8.6% | 6.2% |
| Mar 2026 | 23.5% | 18.1% | 14.8% | 13% | 10.6% | 7% | 8.3% | 4.7% |
| Apr 2026 | 20.7% | 20.7% | 15.1% | 12.2% | 9.9% | 8.5% | 9.7% | 3.3% |
| May 2026 | 18.9% | 24.6% | 17% | 11.2% | 9.1% | 7.4% | 8.1% | 3.8% |
| Jun 2026 | 19.7% | 19.7% | 15.8% | 11.6% | 11.6% | 9.1% | 7.9% | 4.5% |
| Jul 2026 | 25% | 19.2% | 14.2% | 11.3% | 9.2% | 7.9% | 9.2% | 3.8% |
| Aug 2026 | 24.9% | 19.1% | 14.3% | 11.3% | 11.3% | 7.5% | 8.2% | 3.4% |
| Sep 2026 | 18.2% | 16% | 16.8% | 13.1% | 10.7% | 7.1% | 8.4% | 9.7% |
| Oct 2026 | 20.2% | 17.8% | 16.8% | 14.6% | 9.7% | 8.7% | 7.9% | 4.3% |
How has branded search for ABB and Legrand changed in New Zealand over the last 12 months?
3 findings
- ABB was ahead of Legrand in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand moved from 21.1% to 20.2%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending October 2026, Legrand’s share of searches among electrical accessory brands in New Zealand moved from 17.1% to 16.8%, and its estimated monthly branded searches moved from 810 to 830.
How did search popularity change for New Zealand electrical accessory brands in October 2026?
3 changes
In October 2026, Schneider Electric overtook Legrand to rank 2nd among electrical accessory brands in New Zealand, with 17.8% of the searches.
In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%.
Legrand’s share of searches among electrical accessory brands in New Zealand has gained ground for 3 months in a row, from 14.2% to 16.8% in October 2026.
How are ABB’s and Legrand’s branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using ABB’s and Legrand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABB
1 branded search term
- abb
Legrand
23 branded search terms
- cablofil legrand
- legrand
- legrand 412790
- legrand arteor
- legrand av
- legrand batibox
- legrand bticino
- legrand cordmate
- legrand dimmer
- legrand dimmer switch
- legrand dlp
- legrand electrical switches
- legrand lighting
- legrand lighting control
- legrand netatmo
- legrand on q
- legrand paddle switch
- legrand plexo
- legrand raritan
- legrand switches
- legrand ups
- legrand wattstopper
- legrand wiremold
Other head-to-heads among electrical accessory brands
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