Hager vs NHP:Which is more popular in New Zealand?
In October 2026, NHP had more branded searches than Hager among electrical accessory brands in New Zealand. NHP had about 720 branded searches, while Hager had 210. NHP made up 14.6% of all electrical accessory brand searches we track, and Hager accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Hager appeared in one of the five answers and NHP in none.
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hager was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NHP did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electrical accessory brands in New Zealand?”
Asked ChatGPT
“What's the best electrical accessory brand in New Zealand for home wiring?”
Searched Google, AI Overview
“light switch brands”
Searched Google, AI Overview
“electrical fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hager or NHP more popular in search?
This chart shows how often people search Google for Hager and NHP by name. Each line represents a brand's share of searches for all eight electrical accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for NHP, Hager. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Schneider Electric | Legrand | NHP | PDL | HPM | Clipsal | Hager |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.1% | 18.6% | 17.1% | 12.4% | 12.4% | 5.9% | 8.2% | 4.2% |
| Dec 2025 | 19.4% | 19.4% | 15.9% | 10.5% | 10.5% | 9.4% | 10.2% | 4.6% |
| Jan 2026 | 22.1% | 19.5% | 16.2% | 8.6% | 10.6% | 8.6% | 10.6% | 3.8% |
| Feb 2026 | 21.5% | 21.5% | 13.5% | 10.3% | 10.3% | 8% | 8.6% | 6.2% |
| Mar 2026 | 23.5% | 18.1% | 14.8% | 13% | 10.6% | 7% | 8.3% | 4.7% |
| Apr 2026 | 20.7% | 20.7% | 15.1% | 12.2% | 9.9% | 8.5% | 9.7% | 3.3% |
| May 2026 | 18.9% | 24.6% | 17% | 11.2% | 9.1% | 7.4% | 8.1% | 3.8% |
| Jun 2026 | 19.7% | 19.7% | 15.8% | 11.6% | 11.6% | 9.1% | 7.9% | 4.5% |
| Jul 2026 | 25% | 19.2% | 14.2% | 11.3% | 9.2% | 7.9% | 9.2% | 3.8% |
| Aug 2026 | 24.9% | 19.1% | 14.3% | 11.3% | 11.3% | 7.5% | 8.2% | 3.4% |
| Sep 2026 | 18.2% | 16% | 16.8% | 13.1% | 10.7% | 7.1% | 8.4% | 9.7% |
| Oct 2026 | 20.2% | 17.8% | 16.8% | 14.6% | 9.7% | 8.7% | 7.9% | 4.3% |
How has branded search for Hager and NHP changed in New Zealand over the last 12 months?
3 findings
- NHP was ahead of Hager in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hager’s share of searches among electrical accessory brands in New Zealand moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 200 to 210.
- Across the 12 months ending October 2026, NHP’s share of searches among electrical accessory brands in New Zealand moved from 12.4% to 14.6%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for New Zealand electrical accessory brands in October 2026?
3 changes
In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.
In October 2026, NHP gained share of searches among electrical accessory brands in New Zealand, from 13.1% to 14.6%.
In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%.
How are Hager’s and NHP’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Hager’s and NHP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electrical accessory brands
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