Clipsal vs Hager:Which is more popular in New Zealand?
In October 2026, Clipsal had more branded searches than Hager among electrical accessory brands in New Zealand. Clipsal had about 390 branded searches, while Hager had 210. Clipsal made up 7.9% of all electrical accessory brand searches we track, and Hager accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Clipsal appeared in four of the five answers and Hager in one. Clipsal was mentioned before Hager in every answer that named either.
Who do people search for more?
Clipsal, about 86% more searches than Hager
Who does AI mention more?
Clipsal, mentioned in 4 of 5 answers, Hager in 1
Who does AI recommend more?
Clipsal, named ahead of Hager in 4 of 4 answers
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clipsal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hager was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Clipsal was listed before Hager in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electrical accessory brands in New Zealand?”
Asked ChatGPT
“What's the best electrical accessory brand in New Zealand for home wiring?”
Searched Google, AI Overview
“light switch brands”
Searched Google, AI Overview
“electrical fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Clipsal or Hager more popular in search?
This chart shows how often people search Google for Clipsal and Hager by name. Each line represents a brand's share of searches for all eight electrical accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for Clipsal, Hager. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Schneider Electric | Legrand | NHP | PDL | HPM | Clipsal | Hager |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.1% | 18.6% | 17.1% | 12.4% | 12.4% | 5.9% | 8.2% | 4.2% |
| Dec 2025 | 19.4% | 19.4% | 15.9% | 10.5% | 10.5% | 9.4% | 10.2% | 4.6% |
| Jan 2026 | 22.1% | 19.5% | 16.2% | 8.6% | 10.6% | 8.6% | 10.6% | 3.8% |
| Feb 2026 | 21.5% | 21.5% | 13.5% | 10.3% | 10.3% | 8% | 8.6% | 6.2% |
| Mar 2026 | 23.5% | 18.1% | 14.8% | 13% | 10.6% | 7% | 8.3% | 4.7% |
| Apr 2026 | 20.7% | 20.7% | 15.1% | 12.2% | 9.9% | 8.5% | 9.7% | 3.3% |
| May 2026 | 18.9% | 24.6% | 17% | 11.2% | 9.1% | 7.4% | 8.1% | 3.8% |
| Jun 2026 | 19.7% | 19.7% | 15.8% | 11.6% | 11.6% | 9.1% | 7.9% | 4.5% |
| Jul 2026 | 25% | 19.2% | 14.2% | 11.3% | 9.2% | 7.9% | 9.2% | 3.8% |
| Aug 2026 | 24.9% | 19.1% | 14.3% | 11.3% | 11.3% | 7.5% | 8.2% | 3.4% |
| Sep 2026 | 18.2% | 16% | 16.8% | 13.1% | 10.7% | 7.1% | 8.4% | 9.7% |
| Oct 2026 | 20.2% | 17.8% | 16.8% | 14.6% | 9.7% | 8.7% | 7.9% | 4.3% |
How has branded search for Clipsal and Hager changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Hager took it in September 2026, Clipsal took it in October 2026.
- Across the 12 months ending October 2026, Clipsal’s share of searches among electrical accessory brands in New Zealand moved from 8.2% to 7.9%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending October 2026, Hager’s share of searches among electrical accessory brands in New Zealand moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 200 to 210.
How did search popularity change for New Zealand electrical accessory brands in October 2026?
2 changes
In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.
In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%.
How are Clipsal’s and Hager’s branded searches counted?
32 search terms
Brandwave collects information about searches that people make online using Clipsal’s and Hager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clipsal
16 branded search terms
- clipsal
- clipsal 755lpsma4
- clipsal 755psma4
- clipsal cbus
- clipsal ceiling fans
- clipsal fan
- clipsal home automation
- clipsal infrascan
- clipsal led downlights
- clipsal light switches
- clipsal power points
- clipsal saturn
- clipsal smart home
- clipsal switches
- clipsal tpdl1c2
- clipsal wiser
Hager
16 branded search terms
- hager
- hager afdd
- hager distribution board
- hager door closers
- hager door handle
- hager door hardware
- hager door hinges
- hager doors
- hager electrical
- hager hardware
- hager hinges
- hager knx
- hager mccb
- hager ready
- hager vector
- hager volta
Other head-to-heads among electrical accessory brands
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