Hager vs HPM:Which is more popular in New Zealand?
In October 2026, HPM had more branded searches than Hager among electrical accessory brands in New Zealand. HPM had about 430 branded searches, while Hager had 210. HPM made up 8.7% of all electrical accessory brand searches we track, and Hager accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, HPM appeared in four of the five answers and Hager in one. HPM was mentioned before Hager in four out of five answers.
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HPM was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hager was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HPM was listed before Hager in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electrical accessory brands in New Zealand?”
Asked ChatGPT
“What's the best electrical accessory brand in New Zealand for home wiring?”
Searched Google, AI Overview
“light switch brands”
Searched Google, AI Overview
“electrical fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hager or HPM more popular in search?
This chart shows how often people search Google for Hager and HPM by name. Each line represents a brand's share of searches for all eight electrical accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for HPM, Hager. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Schneider Electric | Legrand | NHP | PDL | HPM | Clipsal | Hager |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.1% | 18.6% | 17.1% | 12.4% | 12.4% | 5.9% | 8.2% | 4.2% |
| Dec 2025 | 19.4% | 19.4% | 15.9% | 10.5% | 10.5% | 9.4% | 10.2% | 4.6% |
| Jan 2026 | 22.1% | 19.5% | 16.2% | 8.6% | 10.6% | 8.6% | 10.6% | 3.8% |
| Feb 2026 | 21.5% | 21.5% | 13.5% | 10.3% | 10.3% | 8% | 8.6% | 6.2% |
| Mar 2026 | 23.5% | 18.1% | 14.8% | 13% | 10.6% | 7% | 8.3% | 4.7% |
| Apr 2026 | 20.7% | 20.7% | 15.1% | 12.2% | 9.9% | 8.5% | 9.7% | 3.3% |
| May 2026 | 18.9% | 24.6% | 17% | 11.2% | 9.1% | 7.4% | 8.1% | 3.8% |
| Jun 2026 | 19.7% | 19.7% | 15.8% | 11.6% | 11.6% | 9.1% | 7.9% | 4.5% |
| Jul 2026 | 25% | 19.2% | 14.2% | 11.3% | 9.2% | 7.9% | 9.2% | 3.8% |
| Aug 2026 | 24.9% | 19.1% | 14.3% | 11.3% | 11.3% | 7.5% | 8.2% | 3.4% |
| Sep 2026 | 18.2% | 16% | 16.8% | 13.1% | 10.7% | 7.1% | 8.4% | 9.7% |
| Oct 2026 | 20.2% | 17.8% | 16.8% | 14.6% | 9.7% | 8.7% | 7.9% | 4.3% |
How has branded search for Hager and HPM changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Hager took it in September 2026, HPM took it in October 2026.
- Across the 12 months ending October 2026, Hager’s share of searches among electrical accessory brands in New Zealand moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 200 to 210.
- Across the 12 months ending October 2026, HPM’s share of searches among electrical accessory brands in New Zealand moved from 5.9% to 8.7%, and its estimated monthly branded searches moved from 280 to 430.
How did search popularity change for New Zealand electrical accessory brands in October 2026?
2 changes
In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.
In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%.
How are Hager’s and HPM’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Hager’s and HPM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electrical accessory brands
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