How popular isHPM?
In October 2026, people searched for HPM by name about 430 times in New Zealand, a 53.6% increase from the previous year. These searches made up 8.7% of all New Zealand electrical accessory brand searches, placing HPM sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about electrical accessory brands, HPM appeared in four of the five answers and was the third most recommended of the eight.
HPM is the sixth most searched of 8 competitors and the third most recommended in the AI answers we collected.
ABBShare of searches 20.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Schneider ElectricShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
LegrandShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
NHPShare of searches 14.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HPMShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Follow HPM and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HPM was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HPM is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electrical accessory brands in New Zealand?”
Asked ChatGPT
“What's the best electrical accessory brand in New Zealand for home wiring?”
Searched Google, AI Overview
“light switch brands”
Searched Google, AI Overview
“electrical fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for HPM compared with other New Zealand electrical accessory brands?
Share of searches by month for ABB, Schneider Electric, Legrand, NHP, PDL, HPM, Clipsal, Hager. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Schneider Electric | Legrand | NHP | PDL | HPM | Clipsal | Hager |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.1% | 18.6% | 17.1% | 12.4% | 12.4% | 5.9% | 8.2% | 4.2% |
| Dec 2025 | 19.4% | 19.4% | 15.9% | 10.5% | 10.5% | 9.4% | 10.2% | 4.6% |
| Jan 2026 | 22.1% | 19.5% | 16.2% | 8.6% | 10.6% | 8.6% | 10.6% | 3.8% |
| Feb 2026 | 21.5% | 21.5% | 13.5% | 10.3% | 10.3% | 8% | 8.6% | 6.2% |
| Mar 2026 | 23.5% | 18.1% | 14.8% | 13% | 10.6% | 7% | 8.3% | 4.7% |
| Apr 2026 | 20.7% | 20.7% | 15.1% | 12.2% | 9.9% | 8.5% | 9.7% | 3.3% |
| May 2026 | 18.9% | 24.6% | 17% | 11.2% | 9.1% | 7.4% | 8.1% | 3.8% |
| Jun 2026 | 19.7% | 19.7% | 15.8% | 11.6% | 11.6% | 9.1% | 7.9% | 4.5% |
| Jul 2026 | 25% | 19.2% | 14.2% | 11.3% | 9.2% | 7.9% | 9.2% | 3.8% |
| Aug 2026 | 24.9% | 19.1% | 14.3% | 11.3% | 11.3% | 7.5% | 8.2% | 3.4% |
| Sep 2026 | 18.2% | 16% | 16.8% | 13.1% | 10.7% | 7.1% | 8.4% | 9.7% |
| Oct 2026 | 20.2% | 17.8% | 16.8% | 14.6% | 9.7% | 8.7% | 7.9% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 20.2% | 1K | 0% | +2 points | |
| 2, moved from 3rd to 2nd | 17.8% | 880 | 0% | +1.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 830 | -9.8% | 0 pointsmoved from 2nd to 3rd | |
| 4, held 4th | NHPNHP Electrical Engineering Products | 14.6% | 720 | 0% | +1.5 points |
| 5, held 5th | 9.7% | 480 | -18.6% | -1 points | |
| 6, moved from 8th to 6th | 8.7% | 430 | +10.3% | +1.6 pointsmoved from 8th to 6th | |
| 7, held 7th | 7.9% | 390 | -15.2% | -0.5 points | |
| 8, moved from 6th to 8th | HagerHager Group | 4.3% | 210 | -60.4% | -5.4 pointsmoved from 6th to 8th |
1.
ABB20.2%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2 points.
17.8%
Moved from 3rd to 2nd. 880 estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
Legrand16.8%
Moved from 2nd to 3rd. 830 estimated branded searches, -9.8% vs prior month. Share 0 points.
4.
NHP14.6%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share +1.5 points.
5.
PDL9.7%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -1 points.
6.
HPM8.7%
Moved from 8th to 6th. 430 estimated branded searches, +10.3% vs prior month. Share +1.6 points.
7.
Clipsal7.9%
Held 7th. 390 estimated branded searches, -15.2% vs prior month. Share -0.5 points.
8.
Hager4.3%
Moved from 6th to 8th. 210 estimated branded searches, -60.4% vs prior month. Share -5.4 points.
Compare popularity between HPM and its closest rivals
Every comparison with HPM
7 comparisons
How has branded search demand for HPM changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for HPM in New Zealand rose from 280 to 430.
- Across the 12 months ending October 2026, HPM’s share of searches among electrical accessory brands in New Zealand increased from 5.9% to 8.7%.
- Across the 12 months ending October 2026, HPM’s share of searches among electrical accessory brands in New Zealand peaked at 9.4% in December 2025 and was lowest at 5.9% in November 2025.
- Across the 12 months ending October 2026, HPM rose from 7th to 6th among electrical accessory brands in New Zealand.
How did search popularity change for New Zealand electrical accessory brands in October 2026?
6 changes
In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.
In October 2026, Schneider Electric overtook Legrand to rank 2nd among electrical accessory brands in New Zealand, with 17.8% of the searches.
In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%.
In October 2026, NHP gained share of searches among electrical accessory brands in New Zealand, from 13.1% to 14.6%.
In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%.
In October 2026, PDL lost share of searches among electrical accessory brands in New Zealand, from 10.7% to 9.7%.
How are HPM’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HPM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hpm
- hpm exhaust fan
Do you work for HPM? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is HPM your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.