How popular isGreenies?
In September 2026, people searched for Greenies by name about 430 times in New Zealand, a 22.9% increase from the previous year. These searches made up 12.7% of all New Zealand pet treat brand searches, placing Greenies fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about pet treat brands, Greenies appeared in two of the five answers and was the third most recommended of the six.
Greenies is the fourth most searched of 6 competitors and the third most recommended in AI answers.
ZIWI PeakShare of searches 34.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- Animals Like UsShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
VitapetShare of searches 14.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GreeniesShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
SchmackosShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top pet treat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Greenies was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Greenies is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ZIWI Peak1st
- Animals Like Us2nd
- Greenies3rd
- Omega Plus4th
- Schmackos5th
- Vitapet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZIWI Peak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Animals Like Us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Omega Plus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Schmackos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitapet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet treat brands
5 answers
Asked ChatGPT
“Which pet treat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet treat brands in New Zealand?”
Asked ChatGPT
“What's the best pet treat brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best dog treats”
Searched Google, AI Overview
“cat treat brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pet treat brands compete with Greenies?
Share of searches by month for ZIWI Peak, Animals Like Us, Vitapet, Greenies, Schmackos, Omega Plus. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZIWI Peak | Animals Like Us | Vitapet | Greenies | Schmackos | Omega Plus |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 27.3% | 10.7% | 9.6% | 8.7% | 5.7% |
| Nov 2025 | 38.5% | 26.7% | 11.8% | 8.8% | 7.9% | 6.4% |
| Dec 2025 | 37.6% | 24.2% | 16.1% | 6.7% | 10.7% | 4.7% |
| Jan 2026 | 37.9% | 29.2% | 13% | 7.6% | 8.6% | 3.7% |
| Feb 2026 | 40.1% | 27.8% | 12.3% | 8.2% | 8.2% | 3.5% |
| Mar 2026 | 39.3% | 27% | 12% | 9.5% | 8% | 4.3% |
| Apr 2026 | 38.6% | 24.4% | 13.2% | 10.8% | 7.1% | 5.8% |
| May 2026 | 34.8% | 23.8% | 12.9% | 15.2% | 8.6% | 4.6% |
| Jun 2026 | 37.9% | 28.8% | 12.7% | 9.2% | 6.9% | 4.6% |
| Jul 2026 | 39.2% | 26% | 14.2% | 8.8% | 7.7% | 4.1% |
| Aug 2026 | 39.1% | 28.3% | 11% | 10.2% | 7.4% | 4% |
| Sep 2026 | 34.5% | 26% | 14.2% | 12.7% | 9.4% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 1.2K | -15.2% | -4.6 points | |
| 2, held 2nd | 26% | 880 | -12% | -2.4 points | |
| 3, held 3rd | 14.2% | 480 | +23.1% | +3.1 points | |
| 4, held 4th | 12.7% | 430 | +19.4% | +2.5 points | |
| 5, held 5th | 9.4% | 320 | +23.1% | +2.1 points | |
| 6, held 6th | 3.2% | 110 | -21.4% | -0.7 points |
34.5%
Held 1st. 1.2K estimated branded searches, -15.2% vs prior month. Share -4.6 points.
26%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -2.4 points.
3.
Vitapet14.2%
Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +3.1 points.
4.
Greenies12.7%
Held 4th. 430 estimated branded searches, +19.4% vs prior month. Share +2.5 points.
9.4%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +2.1 points.
3.2%
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -0.7 points.
Compare popularity between Greenies and its closest rivals
Every comparison with Greenies
7 comparisons
How has branded search demand for Greenies changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Greenies in New Zealand rose from 350 to 430.
- Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand increased from 9.6% to 12.7%.
- Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 6.7% in December 2025.
How did search popularity change for New Zealand pet treat brands in September 2026?
6 changes
In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%.
In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%.
In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%.
In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%.
In September 2026, Animals Like Us lost share of searches among pet treat brands in New Zealand, from 28.3% to 26%.
In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%.
How are Greenies’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Greenies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- greenies
- greenies dog treats
Do you work for Greenies? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Greenies compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Skin and coat brands | 3rd of 3 | 9.1% | Show ranking |
| Pet treat brands | 4th of 6 | 12.7% | Shown above |
Is Greenies your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.