Brandwave

How popular isZIWI Peak?

In September 2026, people searched for ZIWI Peak by name about 1,350 times in New Zealand, a 15.1% decrease from the previous year. These searches made up 34.5% of all New Zealand pet treat brand searches, placing ZIWI Peak first out of six brands. When we asked both ChatGPT and Google AI Overviews about pet treat brands, ZIWI Peak appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

ZIWI Peak is the most searched of 6 competitors and the most recommended in AI answers.

  1. ZIWI PeakShare of searches 34.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Animals Like UsShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. VitapetShare of searches 14.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GreeniesShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. SchmackosShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top pet treat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZIWI Peak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ZIWI Peak is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZIWI Peak1st
  2. Animals Like Us2nd
  3. Greenies3rd
  4. Omega Plus4th
  5. Schmackos5th
  6. Vitapet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZIWI Peak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Animals Like Us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omega Plus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schmackos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitapet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet treat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet treat brands compete with ZIWI Peak?

ZIWI Peak against pet treat brands in New Zealand, by month

Share of searches by month for ZIWI Peak, Animals Like Us, Vitapet, Greenies, Schmackos, Omega Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthZIWI PeakAnimals Like UsVitapetGreeniesSchmackosOmega Plus
Oct 202538%27.3%10.7%9.6%8.7%5.7%
Nov 202538.5%26.7%11.8%8.8%7.9%6.4%
Dec 202537.6%24.2%16.1%6.7%10.7%4.7%
Jan 202637.9%29.2%13%7.6%8.6%3.7%
Feb 202640.1%27.8%12.3%8.2%8.2%3.5%
Mar 202639.3%27%12%9.5%8%4.3%
Apr 202638.6%24.4%13.2%10.8%7.1%5.8%
May 202634.8%23.8%12.9%15.2%8.6%4.6%
Jun 202637.9%28.8%12.7%9.2%6.9%4.6%
Jul 202639.2%26%14.2%8.8%7.7%4.1%
Aug 202639.1%28.3%11%10.2%7.4%4%
Sep 202634.5%26%14.2%12.7%9.4%3.2%

  1. 1.ZIWI Peak

    34.5%

    Held 1st. 1.2K estimated branded searches, -15.2% vs prior month. Share -4.6 points.

  2. 2.Animals Like Us

    26%

    Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -2.4 points.

  3. 3.Vitapet

    14.2%

    Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +3.1 points.

  4. 4.Greenies

    12.7%

    Held 4th. 430 estimated branded searches, +19.4% vs prior month. Share +2.5 points.

  5. 5.Schmackos

    9.4%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +2.1 points.

  6. 6.Omega Plus

    3.2%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -0.7 points.

Compare popularity between ZIWI Peak and its closest rivals

Every comparison with ZIWI Peak

12 comparisons

How has branded search demand for ZIWI Peak changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ZIWI Peak in New Zealand fell from 1.6K to 1.4K.
  • Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet treat brands in New Zealand decreased from 38% to 34.5%.
  • Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet treat brands in New Zealand peaked at 40.1% in February 2026 and was lowest at 34.5% in September 2026.

How did search popularity change for New Zealand pet treat brands in September 2026?

6 changes

  1. In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%.

  2. In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%.

  3. In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%.

  4. In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%.

  5. In September 2026, Animals Like Us lost share of searches among pet treat brands in New Zealand, from 28.3% to 26%.

  6. In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%.

How are ZIWI Peak’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ZIWI Peak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • venison ziwi peak
  • ziwi
  • ziwi cat food
  • ziwi dog food
  • ziwi peak
  • ziwi pets
  • ziwipeak

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How the Brand Demand Index is measured

Where does ZIWI Peak compete?

ZIWI Peak is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pet food brands5th of 89.4%Show ranking
Pet treat brands1st of 634.5%Shown above
Creator with pink hair and a pink jacket

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