Pet treat brands in New Zealand:Which are most popular?
In September 2026, ZIWI Peak was the most searched pet treat brand in New Zealand, accounting for 34.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, ZIWI Peak was mentioned most often, in three of the five answers. ZIWI Peak was recommended most often, coming first in two out of three responses that gave a list.
ZIWI PeakShare of searches 34.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- Animals Like UsShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
VitapetShare of searches 14.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GreeniesShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
SchmackosShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top pet treat brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ZIWI Peak was mentioned most often, in three of the five answers. ZIWI Peak was recommended most often, coming first in two out of three answers that gave a list. Animals Like Us was second, and Greenies was third. Vitapet, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ZIWI Peak1st
- Animals Like Us2nd
- Greenies3rd
- Omega Plus4th
- Schmackos5th
- Vitapet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZIWI Peak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Animals Like Us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Omega Plus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Schmackos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitapet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet treat brands
5 answers
Asked ChatGPT
“Which pet treat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet treat brands in New Zealand?”
Asked ChatGPT
“What's the best pet treat brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best dog treats”
Searched Google, AI Overview
“cat treat brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pet treat brands do people search for most?
This chart shows how often people search Google for each pet treat brand by name. Each line represents a brand's share of searches for all six pet treat brands we track, month by month, from searches in New Zealand.
Share of searches by month for ZIWI Peak, Animals Like Us, Vitapet, Greenies, Schmackos, Omega Plus. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZIWI Peak | Animals Like Us | Vitapet | Greenies | Schmackos | Omega Plus |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 27.3% | 10.7% | 9.6% | 8.7% | 5.7% |
| Nov 2025 | 38.5% | 26.7% | 11.8% | 8.8% | 7.9% | 6.4% |
| Dec 2025 | 37.6% | 24.2% | 16.1% | 6.7% | 10.7% | 4.7% |
| Jan 2026 | 37.9% | 29.2% | 13% | 7.6% | 8.6% | 3.7% |
| Feb 2026 | 40.1% | 27.8% | 12.3% | 8.2% | 8.2% | 3.5% |
| Mar 2026 | 39.3% | 27% | 12% | 9.5% | 8% | 4.3% |
| Apr 2026 | 38.6% | 24.4% | 13.2% | 10.8% | 7.1% | 5.8% |
| May 2026 | 34.8% | 23.8% | 12.9% | 15.2% | 8.6% | 4.6% |
| Jun 2026 | 37.9% | 28.8% | 12.7% | 9.2% | 6.9% | 4.6% |
| Jul 2026 | 39.2% | 26% | 14.2% | 8.8% | 7.7% | 4.1% |
| Aug 2026 | 39.1% | 28.3% | 11% | 10.2% | 7.4% | 4% |
| Sep 2026 | 34.5% | 26% | 14.2% | 12.7% | 9.4% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 1.2K | -15.2% | -4.6 points | |
| 2, held 2nd | 26% | 880 | -12% | -2.4 points | |
| 3, held 3rd | 14.2% | 480 | +23.1% | +3.1 points | |
| 4, held 4th | 12.7% | 430 | +19.4% | +2.5 points | |
| 5, held 5th | 9.4% | 320 | +23.1% | +2.1 points | |
| 6, held 6th | 3.2% | 110 | -21.4% | -0.7 points |
34.5%
Held 1st. 1.2K estimated branded searches, -15.2% vs prior month. Share -4.6 points.
26%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -2.4 points.
3.
Vitapet14.2%
Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +3.1 points.
4.
Greenies12.7%
Held 4th. 430 estimated branded searches, +19.4% vs prior month. Share +2.5 points.
9.4%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +2.1 points.
3.2%
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -0.7 points.
Which brand is most popular in search among pet treat brands in New Zealand?
6 brands
In September 2026, ZIWI Peak was the most searched among pet treat brands in New Zealand, with an estimated 1.2K branded searches, 34.5% of all searches for the six we track. Animals Like Us is in 2nd place, 8.6 percentage points behind at 26%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ZIWI Peak | 38% → 34.5% | 40.1%Feb 2026 | 34.5%Sep 2026 | 1st |
| Animals Like Us | 27.3% → 26% | 29.2%Jan 2026 | 23.8%May 2026 | 2nd |
| Vitapet | 10.7% → 14.2% | 16.1%Dec 2025 | 10.7%Oct 2025 | 3rd |
| Greenies | 9.6% → 12.7% | 15.2%May 2026 | 6.7%Dec 2025 | 4th |
| Schmackos | 8.7% → 9.4% | 10.7%Dec 2025 | 6.9%Jun 2026 | 5th |
| Omega Plus | 5.7% → 3.2% | 6.4%Nov 2025 | 3.2%Sep 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet treat brands in New Zealand decreased from 38% to 34.5%.
- Across the 12 months ending September 2026, Animals Like Us’ share of searches among pet treat brands in New Zealand decreased from 27.3% to 26%.
- Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand increased from 10.7% to 14.2%.
- Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand increased from 9.6% to 12.7%.
- Across the 12 months ending September 2026, Schmackos’ share of searches among pet treat brands in New Zealand increased from 8.7% to 9.4%.
- Across the 12 months ending September 2026, Omega Plus’ share of searches among pet treat brands in New Zealand decreased from 5.7% to 3.2%.
- Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet treat brands in New Zealand peaked at 40.1% in February 2026 and was lowest at 34.5% in September 2026.
- Across the 12 months ending September 2026, Animals Like Us’ share of searches among pet treat brands in New Zealand peaked at 29.2% in January 2026 and was lowest at 23.8% in May 2026.
- Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand peaked at 16.1% in December 2025 and was lowest at 10.7% in October 2025.
- Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 6.7% in December 2025.
- Across the 12 months ending September 2026, Schmackos’ share of searches among pet treat brands in New Zealand peaked at 10.7% in December 2025 and was lowest at 6.9% in June 2026.
- Across the 12 months ending September 2026, Omega Plus’ share of searches among pet treat brands in New Zealand peaked at 6.4% in November 2025 and was lowest at 3.2% in September 2026.
How did search popularity change for New Zealand pet treat brands in September 2026?
6 changes
In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%.
In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%.
In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%.
In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%.
In September 2026, Animals Like Us lost share of searches among pet treat brands in New Zealand, from 28.3% to 26%.
In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%.
Compare popularity between leading brands
- ZIWI Peak vs Animals Like Us: compare popularity
- ZIWI Peak vs Vitapet: compare popularity
- ZIWI Peak vs Greenies: compare popularity
- ZIWI Peak vs Schmackos: compare popularity
- Animals Like Us vs Vitapet: compare popularity
- Animals Like Us vs Greenies: compare popularity
- Animals Like Us vs Schmackos: compare popularity
- Vitapet vs Greenies: compare popularity
- Vitapet vs Schmackos: compare popularity
- Greenies vs Schmackos: compare popularity
- Compare any of these brands
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