Brandwave

Greenies vs Omega Plus:Which is more popular?

In September 2026, Greenies had more branded searches than Omega Plus among pet treat brands in New Zealand. Greenies had about 430 branded searches, while Omega Plus had 110. Greenies made up 12.7% of all pet treat brand searches we track, and Omega Plus accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about pet treat brands, Greenies and Omega Plus each appeared in two of the five answers. Omega Plus was mentioned before Greenies in two out of three answers.

Among pet treat brands in New Zealand in September 2026

Who do people search for more?

Greenies, about 4 searches for every 1 for Omega Plus

Greenies 430 searchesOmega Plus 110 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Greenies in 2 of 5Omega Plus in 2 of 5

Who does AI recommend more?

Omega Plus, named ahead of Greenies in 2 of 3 answers

Omega Plus first in 2Greenies first in 1

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Top pet treat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Greenies was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Omega Plus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Omega Plus was listed before Greenies in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZIWI Peak1st
  2. Animals Like Us2nd
  3. Greenies3rd
  4. Omega Plus4th
  5. Schmackos5th
  6. Vitapet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZIWI Peak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Animals Like Us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omega Plus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schmackos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitapet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet treat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Greenies or Omega Plus more popular in search?

This chart shows how often people search Google for Greenies and Omega Plus by name. Each line represents a brand's share of searches for all six pet treat brands we track, month by month, from searches in New Zealand.

Greenies and Omega Plus among pet treat brands in New Zealand, by month

Share of searches by month for Greenies, Omega Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthZIWI PeakAnimals Like UsVitapetGreeniesSchmackosOmega Plus
Oct 202538%27.3%10.7%9.6%8.7%5.7%
Nov 202538.5%26.7%11.8%8.8%7.9%6.4%
Dec 202537.6%24.2%16.1%6.7%10.7%4.7%
Jan 202637.9%29.2%13%7.6%8.6%3.7%
Feb 202640.1%27.8%12.3%8.2%8.2%3.5%
Mar 202639.3%27%12%9.5%8%4.3%
Apr 202638.6%24.4%13.2%10.8%7.1%5.8%
May 202634.8%23.8%12.9%15.2%8.6%4.6%
Jun 202637.9%28.8%12.7%9.2%6.9%4.6%
Jul 202639.2%26%14.2%8.8%7.7%4.1%
Aug 202639.1%28.3%11%10.2%7.4%4%
Sep 202634.5%26%14.2%12.7%9.4%3.2%

How has the Greenies and Omega Plus comparison changed over the last 12 months?

3 findings
  • Greenies was ahead of Omega Plus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand moved from 9.6% to 12.7%, and its estimated monthly branded searches moved from 350 to 430.
  • Across the 12 months ending September 2026, Omega Plus’ share of searches among pet treat brands in New Zealand moved from 5.7% to 3.2%, and its estimated monthly branded searches moved from 210 to 110.

How did search popularity change for New Zealand pet treat brands in September 2026?

2 changes
  1. In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%.

  2. In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Greenies’ and Omega Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Greenies

2 branded search terms

  • greenies
  • greenies dog treats

Omega Plus

1 branded search term

  • omega plus

How the Brand Demand Index is measured

Other head-to-heads among pet treat brands

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