Schmackos vs ZIWI Peak:Which is more popular?
In September 2026, ZIWI Peak had more branded searches than Schmackos among pet treat brands in New Zealand. ZIWI Peak had about 1,170 branded searches, while Schmackos had 320. ZIWI Peak made up 34.5% of all pet treat brand searches we track, and Schmackos accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about pet treat brands, ZIWI Peak appeared in three of the five answers and Schmackos in one. ZIWI Peak was mentioned before Schmackos in two out of three answers.
Who do people search for more?
ZIWI Peak, about 4 searches for every 1 for Schmackos
Who does AI mention more?
ZIWI Peak, mentioned in 3 of 5 answers, Schmackos in 1
Who does AI recommend more?
ZIWI Peak, named ahead of Schmackos in 2 of 3 answers
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Top pet treat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZIWI Peak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Schmackos was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ZIWI Peak was listed before Schmackos in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ZIWI Peak1st
- Animals Like Us2nd
Greenies3rd- Omega Plus4th
Schmackos5th
Vitapet–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZIWI Peak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Animals Like Us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Omega Plus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Schmackos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitapet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet treat brands
5 answers
Asked ChatGPT
“Which pet treat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet treat brands in New Zealand?”
Asked ChatGPT
“What's the best pet treat brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best dog treats”
Searched Google, AI Overview
“cat treat brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Schmackos or ZIWI Peak more popular in search?
This chart shows how often people search Google for Schmackos and ZIWI Peak by name. Each line represents a brand's share of searches for all six pet treat brands we track, month by month, from searches in New Zealand.
Share of searches by month for ZIWI Peak, Schmackos. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZIWI Peak | Animals Like Us | Vitapet | Greenies | Schmackos | Omega Plus |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 27.3% | 10.7% | 9.6% | 8.7% | 5.7% |
| Nov 2025 | 38.5% | 26.7% | 11.8% | 8.8% | 7.9% | 6.4% |
| Dec 2025 | 37.6% | 24.2% | 16.1% | 6.7% | 10.7% | 4.7% |
| Jan 2026 | 37.9% | 29.2% | 13% | 7.6% | 8.6% | 3.7% |
| Feb 2026 | 40.1% | 27.8% | 12.3% | 8.2% | 8.2% | 3.5% |
| Mar 2026 | 39.3% | 27% | 12% | 9.5% | 8% | 4.3% |
| Apr 2026 | 38.6% | 24.4% | 13.2% | 10.8% | 7.1% | 5.8% |
| May 2026 | 34.8% | 23.8% | 12.9% | 15.2% | 8.6% | 4.6% |
| Jun 2026 | 37.9% | 28.8% | 12.7% | 9.2% | 6.9% | 4.6% |
| Jul 2026 | 39.2% | 26% | 14.2% | 8.8% | 7.7% | 4.1% |
| Aug 2026 | 39.1% | 28.3% | 11% | 10.2% | 7.4% | 4% |
| Sep 2026 | 34.5% | 26% | 14.2% | 12.7% | 9.4% | 3.2% |
How has the Schmackos and ZIWI Peak comparison changed over the last 12 months?
3 findings
- ZIWI Peak was ahead of Schmackos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schmackos’ share of searches among pet treat brands in New Zealand moved from 8.7% to 9.4%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet treat brands in New Zealand moved from 38% to 34.5%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
How did search popularity change for New Zealand pet treat brands in September 2026?
2 changes
In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%.
In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Schmackos’ and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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