Brandwave

How popular isGoodman?

In October 2026, people searched for Goodman by name about 390 times in New Zealand, about the same as the previous year. These searches made up 5.8% of all New Zealand property developer searches, placing Goodman sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about property developers, Goodman did not appear in any of the answers.

Search and AI answers in October 2026

Goodman is the sixth most searched of 7 competitors and not named in the AI answers we collected.

  1. Mike Greer HomesShare of searches 28.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Fletcher LivingShare of searches 23.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  3. Precinct PropertiesShare of searches 19.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Kiwi PropertyShare of searches 13.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. GoodmanShare of searches 5.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top property developers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Goodman did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Property1st
  2. Fletcher Living2nd
  3. Mike Greer Homes3rd
  4. Oakridge Homes4th
  5. Precinct Properties–
  6. Kiwi Property–
  7. Goodman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mike Greer Homes2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakridge Homes2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Todd Property2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fletcher Living1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Precinct Properties0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiwi Property0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about property developers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Goodman compared with other New Zealand property developers?

Goodman against property developers in New Zealand, by month

Share of searches by month for Mike Greer Homes, Fletcher Living, Precinct Properties, Kiwi Property, Oakridge Homes, Goodman. The figures are in the table below the chart.

View monthly share of searches table
MonthMike Greer HomesFletcher LivingPrecinct PropertiesKiwi PropertyOakridge HomesGoodmanTodd Property
Nov 202528.1%22.2%15.2%22.2%6.9%4.6%0.82%
Dec 202531.4%26.4%14.5%14.5%7.9%4.3%0.83%
Jan 202631.2%31.2%13%11.4%9.4%3.4%0.52%
Feb 202633.3%26.4%13.9%12.2%8.2%5.4%0.56%
Mar 202629.8%29.8%12.4%12.4%8.9%6%0.62%
Apr 202633.2%26.3%13.8%12.2%8.2%5.4%0.97%
May 202641.7%22%11.6%11.6%8.3%4.5%0.35%
Jun 202635.9%23.5%12.4%10.9%10.9%5.9%0.5%
Jul 202637.1%20.5%16.6%11.3%9.2%5%0.38%
Aug 202633.5%18.5%18.5%15%8.3%5.5%0.58%
Sep 202634.9%23.3%12.8%12.8%8.6%7%0.73%
Oct 202628.3%23.8%19.4%13.1%8.8%5.8%0.75%

  1. 1.Mike Greer Homes

    28.3%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -6.6 points.

  2. 2.Fletcher Living

    23.8%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Precinct Properties

    19.4%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +6.6 points.

  4. 4.Kiwi Property

    13.1%

    Moved from 3rd to 4th. 880 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Oakridge Homes

    8.8%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Goodman

    5.8%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -1.2 points.

  7. 7.Todd Property

    0.75%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Goodman and its closest rivals

Every comparison with Goodman

6 comparisons

How has branded search demand for Goodman changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Goodman in New Zealand held steady at 390.
  • Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand increased from 4.6% to 5.8%.
  • Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand peaked at 7% in September 2026 and was lowest at 3.4% in January 2026.

How did search popularity change for New Zealand property developers in October 2026?

6 changes

  1. In October 2026, Precinct Properties overtook Kiwi Property to rank 3rd among property developers in New Zealand, with 19.4% of the searches.

  2. In October 2026, Fletcher Living gained share of searches among property developers in New Zealand, from 23.3% to 23.8%.

  3. In October 2026, Mike Greer Homes lost share of searches among property developers in New Zealand, from 34.9% to 28.3%.

  4. In October 2026, Goodman lost share of searches among property developers in New Zealand, from 7% to 5.8%.

  5. Estimated monthly branded searches for Kiwi Property in New Zealand fell 53.7% over 12 measured months, from 1.9K to 880 in October 2026.

  6. Estimated monthly branded searches for Todd Property in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026.

How are Goodman’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Goodman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • goodman property

Do you work for Goodman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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