Goodman vs Oakridge Homes:Which is more popular in New Zealand?
In October 2026, Oakridge Homes had more branded searches than Goodman among property developers in New Zealand. Oakridge Homes had about 590 branded searches, while Goodman had 390. Oakridge Homes made up 8.8% of all property developer searches we track, and Goodman accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about property developers, Oakridge Homes appeared in two of the four answers and Goodman in none.
Who do people search for more?
Oakridge Homes, about 51% more searches than Goodman
Who does AI mention more?
Oakridge Homes, mentioned in 2 of 4 answers, Goodman in 0
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Top property developers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Oakridge Homes was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Goodman did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mike Greer Homes2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Oakridge Homes2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Todd Property2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fletcher Living1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Precinct Properties0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kiwi Property0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goodman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about property developers
4 answers
Asked ChatGPT
“Which property developer should I buy in New Zealand?”
Asked ChatGPT
“What are the best property developer brands in New Zealand?”
Asked ChatGPT
“What's the best property developer in New Zealand for a new home?”
Searched Google, AI Overview
“property developers nz”
Searched Google, AI Overview
“new home builders nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Goodman or Oakridge Homes more popular in search?
This chart shows how often people search Google for Goodman and Oakridge Homes by name. Each line represents a brand's share of searches for all seven property developer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Oakridge Homes, Goodman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mike Greer Homes | Fletcher Living | Precinct Properties | Kiwi Property | Oakridge Homes | Goodman | Todd Property |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.1% | 22.2% | 15.2% | 22.2% | 6.9% | 4.6% | 0.82% |
| Dec 2025 | 31.4% | 26.4% | 14.5% | 14.5% | 7.9% | 4.3% | 0.83% |
| Jan 2026 | 31.2% | 31.2% | 13% | 11.4% | 9.4% | 3.4% | 0.52% |
| Feb 2026 | 33.3% | 26.4% | 13.9% | 12.2% | 8.2% | 5.4% | 0.56% |
| Mar 2026 | 29.8% | 29.8% | 12.4% | 12.4% | 8.9% | 6% | 0.62% |
| Apr 2026 | 33.2% | 26.3% | 13.8% | 12.2% | 8.2% | 5.4% | 0.97% |
| May 2026 | 41.7% | 22% | 11.6% | 11.6% | 8.3% | 4.5% | 0.35% |
| Jun 2026 | 35.9% | 23.5% | 12.4% | 10.9% | 10.9% | 5.9% | 0.5% |
| Jul 2026 | 37.1% | 20.5% | 16.6% | 11.3% | 9.2% | 5% | 0.38% |
| Aug 2026 | 33.5% | 18.5% | 18.5% | 15% | 8.3% | 5.5% | 0.58% |
| Sep 2026 | 34.9% | 23.3% | 12.8% | 12.8% | 8.6% | 7% | 0.73% |
| Oct 2026 | 28.3% | 23.8% | 19.4% | 13.1% | 8.8% | 5.8% | 0.75% |
How has branded search for Goodman and Oakridge Homes changed in New Zealand over the last 12 months?
3 findings
- Oakridge Homes was ahead of Goodman in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand moved from 4.6% to 5.8%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending October 2026, Oakridge Homes’ share of searches among property developers in New Zealand moved from 6.9% to 8.8%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand property developers in October 2026?
1 change
In October 2026, Goodman lost share of searches among property developers in New Zealand, from 7% to 5.8%.
How are Goodman’s and Oakridge Homes’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Goodman’s and Oakridge Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goodman
1 branded search term
- goodman property
Oakridge Homes
1 branded search term
- oakridge homes
Other head-to-heads among property developers
- Mike Greer Homes vs Fletcher Living: compare popularity
- Mike Greer Homes vs Precinct Properties: compare popularity
- Mike Greer Homes vs Kiwi Property: compare popularity
- Mike Greer Homes vs Oakridge Homes: compare popularity
- Fletcher Living vs Precinct Properties: compare popularity
- Fletcher Living vs Kiwi Property: compare popularity
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