Brandwave

Fletcher Living vs Kiwi Property:Which is more popular in New Zealand?

In October 2026, Fletcher Living had more branded searches than Kiwi Property among property developers in New Zealand. Fletcher Living had about 1,600 branded searches, while Kiwi Property had 880. Fletcher Living made up 23.8% of all property developer searches we track, and Kiwi Property accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about property developers, Fletcher Living appeared in one of the four answers and Kiwi Property in none.

Among property developers in New Zealand in October 2026

Who do people search for more?

Fletcher Living, about 82% more searches than Kiwi Property

Fletcher Living 1.6K searchesKiwi Property 880 searches

Who does AI mention more?

Fletcher Living, mentioned in 1 of 4 answers, Kiwi Property in 0

Fletcher Living in 1 of 4Kiwi Property in 0 of 4

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Top property developers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fletcher Living was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kiwi Property did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Property1st
  2. Fletcher Living2nd
  3. Mike Greer Homes3rd
  4. Oakridge Homes4th
  5. Precinct Properties–
  6. Kiwi Property–
  7. Goodman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mike Greer Homes2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakridge Homes2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Todd Property2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fletcher Living1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Precinct Properties0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiwi Property0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about property developers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fletcher Living or Kiwi Property more popular in search?

This chart shows how often people search Google for Fletcher Living and Kiwi Property by name. Each line represents a brand's share of searches for all seven property developer brands we track, month by month, from searches in New Zealand.

Fletcher Living and Kiwi Property among property developers in New Zealand, by month

Share of searches by month for Fletcher Living, Kiwi Property. The figures are in the table below the chart.

View monthly share of searches table
MonthMike Greer HomesFletcher LivingPrecinct PropertiesKiwi PropertyOakridge HomesGoodmanTodd Property
Nov 202528.1%22.2%15.2%22.2%6.9%4.6%0.82%
Dec 202531.4%26.4%14.5%14.5%7.9%4.3%0.83%
Jan 202631.2%31.2%13%11.4%9.4%3.4%0.52%
Feb 202633.3%26.4%13.9%12.2%8.2%5.4%0.56%
Mar 202629.8%29.8%12.4%12.4%8.9%6%0.62%
Apr 202633.2%26.3%13.8%12.2%8.2%5.4%0.97%
May 202641.7%22%11.6%11.6%8.3%4.5%0.35%
Jun 202635.9%23.5%12.4%10.9%10.9%5.9%0.5%
Jul 202637.1%20.5%16.6%11.3%9.2%5%0.38%
Aug 202633.5%18.5%18.5%15%8.3%5.5%0.58%
Sep 202634.9%23.3%12.8%12.8%8.6%7%0.73%
Oct 202628.3%23.8%19.4%13.1%8.8%5.8%0.75%

How has branded search for Fletcher Living and Kiwi Property changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand property developers in October 2026?

3 changes

  1. In October 2026, Precinct Properties overtook Kiwi Property to rank 3rd among property developers in New Zealand, with 19.4% of the searches.

  2. In October 2026, Fletcher Living gained share of searches among property developers in New Zealand, from 23.3% to 23.8%.

  3. Estimated monthly branded searches for Kiwi Property in New Zealand fell 53.7% over 12 measured months, from 1.9K to 880 in October 2026.

How are Fletcher Living’s and Kiwi Property’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fletcher Living’s and Kiwi Property’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fletcher Living

1 branded search term

  • fletcher living

Kiwi Property

1 branded search term

  • kiwi property

How the Brand Demand Index is measured

Other head-to-heads among property developers

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