Goodman vs Kiwi Property:Which is more popular in New Zealand?
In October 2026, Kiwi Property had more branded searches than Goodman among property developers in New Zealand. Kiwi Property had about 880 branded searches, while Goodman had 390. Kiwi Property made up 13.1% of all property developer searches we track, and Goodman accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about property developers, neither Goodman nor Kiwi Property appeared in any of the four answers.
Who do people search for more?
Kiwi Property, about 2 searches for every 1 for Goodman
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top property developers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Goodman nor Kiwi Property showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mike Greer Homes2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oakridge Homes2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Todd Property2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fletcher Living1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Precinct Properties0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kiwi Property0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goodman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about property developers
4 answers
Asked ChatGPT
“Which property developer should I buy in New Zealand?”
Asked ChatGPT
“What are the best property developer brands in New Zealand?”
Asked ChatGPT
“What's the best property developer in New Zealand for a new home?”
Searched Google, AI Overview
“property developers nz”
Searched Google, AI Overview
“new home builders nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Goodman or Kiwi Property more popular in search?
This chart shows how often people search Google for Goodman and Kiwi Property by name. Each line represents a brand's share of searches for all seven property developer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kiwi Property, Goodman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mike Greer Homes | Fletcher Living | Precinct Properties | Kiwi Property | Oakridge Homes | Goodman | Todd Property |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.1% | 22.2% | 15.2% | 22.2% | 6.9% | 4.6% | 0.82% |
| Dec 2025 | 31.4% | 26.4% | 14.5% | 14.5% | 7.9% | 4.3% | 0.83% |
| Jan 2026 | 31.2% | 31.2% | 13% | 11.4% | 9.4% | 3.4% | 0.52% |
| Feb 2026 | 33.3% | 26.4% | 13.9% | 12.2% | 8.2% | 5.4% | 0.56% |
| Mar 2026 | 29.8% | 29.8% | 12.4% | 12.4% | 8.9% | 6% | 0.62% |
| Apr 2026 | 33.2% | 26.3% | 13.8% | 12.2% | 8.2% | 5.4% | 0.97% |
| May 2026 | 41.7% | 22% | 11.6% | 11.6% | 8.3% | 4.5% | 0.35% |
| Jun 2026 | 35.9% | 23.5% | 12.4% | 10.9% | 10.9% | 5.9% | 0.5% |
| Jul 2026 | 37.1% | 20.5% | 16.6% | 11.3% | 9.2% | 5% | 0.38% |
| Aug 2026 | 33.5% | 18.5% | 18.5% | 15% | 8.3% | 5.5% | 0.58% |
| Sep 2026 | 34.9% | 23.3% | 12.8% | 12.8% | 8.6% | 7% | 0.73% |
| Oct 2026 | 28.3% | 23.8% | 19.4% | 13.1% | 8.8% | 5.8% | 0.75% |
How has branded search for Goodman and Kiwi Property changed in New Zealand over the last 12 months?
3 findings
- Kiwi Property was ahead of Goodman in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand moved from 4.6% to 5.8%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending October 2026, Kiwi Property’s share of searches among property developers in New Zealand moved from 22.2% to 13.1%, and its estimated monthly branded searches moved from 1.9K to 880.
How did search popularity change for New Zealand property developers in October 2026?
3 changes
In October 2026, Precinct Properties overtook Kiwi Property to rank 3rd among property developers in New Zealand, with 19.4% of the searches.
In October 2026, Goodman lost share of searches among property developers in New Zealand, from 7% to 5.8%.
Estimated monthly branded searches for Kiwi Property in New Zealand fell 53.7% over 12 measured months, from 1.9K to 880 in October 2026.
How are Goodman’s and Kiwi Property’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Goodman’s and Kiwi Property’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goodman
1 branded search term
- goodman property
Kiwi Property
1 branded search term
- kiwi property
Other head-to-heads among property developers
- Mike Greer Homes vs Fletcher Living: compare popularity
- Mike Greer Homes vs Precinct Properties: compare popularity
- Mike Greer Homes vs Kiwi Property: compare popularity
- Mike Greer Homes vs Oakridge Homes: compare popularity
- Fletcher Living vs Precinct Properties: compare popularity
- Fletcher Living vs Kiwi Property: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.