Fletcher Living vs Goodman:Which is more popular in New Zealand?
In October 2026, Fletcher Living had more branded searches than Goodman among property developers in New Zealand. Fletcher Living had about 1,600 branded searches, while Goodman had 390. Fletcher Living made up 23.8% of all property developer searches we track, and Goodman accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about property developers, Fletcher Living appeared in one of the four answers and Goodman in none.
Who do people search for more?
Fletcher Living, about 4 searches for every 1 for Goodman
Who does AI mention more?
Fletcher Living, mentioned in 1 of 4 answers, Goodman in 0
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Top property developers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fletcher Living was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Goodman did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mike Greer Homes2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oakridge Homes2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Todd Property2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Fletcher Living1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Precinct Properties0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kiwi Property0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goodman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about property developers
4 answers
Asked ChatGPT
“Which property developer should I buy in New Zealand?”
Asked ChatGPT
“What are the best property developer brands in New Zealand?”
Asked ChatGPT
“What's the best property developer in New Zealand for a new home?”
Searched Google, AI Overview
“property developers nz”
Searched Google, AI Overview
“new home builders nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fletcher Living or Goodman more popular in search?
This chart shows how often people search Google for Fletcher Living and Goodman by name. Each line represents a brand's share of searches for all seven property developer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fletcher Living, Goodman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mike Greer Homes | Fletcher Living | Precinct Properties | Kiwi Property | Oakridge Homes | Goodman | Todd Property |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.1% | 22.2% | 15.2% | 22.2% | 6.9% | 4.6% | 0.82% |
| Dec 2025 | 31.4% | 26.4% | 14.5% | 14.5% | 7.9% | 4.3% | 0.83% |
| Jan 2026 | 31.2% | 31.2% | 13% | 11.4% | 9.4% | 3.4% | 0.52% |
| Feb 2026 | 33.3% | 26.4% | 13.9% | 12.2% | 8.2% | 5.4% | 0.56% |
| Mar 2026 | 29.8% | 29.8% | 12.4% | 12.4% | 8.9% | 6% | 0.62% |
| Apr 2026 | 33.2% | 26.3% | 13.8% | 12.2% | 8.2% | 5.4% | 0.97% |
| May 2026 | 41.7% | 22% | 11.6% | 11.6% | 8.3% | 4.5% | 0.35% |
| Jun 2026 | 35.9% | 23.5% | 12.4% | 10.9% | 10.9% | 5.9% | 0.5% |
| Jul 2026 | 37.1% | 20.5% | 16.6% | 11.3% | 9.2% | 5% | 0.38% |
| Aug 2026 | 33.5% | 18.5% | 18.5% | 15% | 8.3% | 5.5% | 0.58% |
| Sep 2026 | 34.9% | 23.3% | 12.8% | 12.8% | 8.6% | 7% | 0.73% |
| Oct 2026 | 28.3% | 23.8% | 19.4% | 13.1% | 8.8% | 5.8% | 0.75% |
How has branded search for Fletcher Living and Goodman changed in New Zealand over the last 12 months?
3 findings
- Fletcher Living was ahead of Goodman in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fletcher Living’s share of searches among property developers in New Zealand moved from 22.2% to 23.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand moved from 4.6% to 5.8%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand property developers in October 2026?
2 changes
In October 2026, Fletcher Living gained share of searches among property developers in New Zealand, from 23.3% to 23.8%.
In October 2026, Goodman lost share of searches among property developers in New Zealand, from 7% to 5.8%.
How are Fletcher Living’s and Goodman’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fletcher Living’s and Goodman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fletcher Living
1 branded search term
- fletcher living
Goodman
1 branded search term
- goodman property
Other head-to-heads among property developers
- Mike Greer Homes vs Fletcher Living: compare popularity
- Mike Greer Homes vs Precinct Properties: compare popularity
- Mike Greer Homes vs Kiwi Property: compare popularity
- Mike Greer Homes vs Oakridge Homes: compare popularity
- Fletcher Living vs Precinct Properties: compare popularity
- Fletcher Living vs Kiwi Property: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.