Brandwave

How popular isGentle Dental?

In September 2026, people searched for Gentle Dental by name about 2,950 times in New Zealand, about the same as the previous year. These searches made up 17.7% of all New Zealand Wellington dental clinic searches, placing Gentle Dental fourth out of eight clinics. When we asked both ChatGPT and Google AI Overviews about Wellington dental clinics, Gentle Dental appeared in one of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Gentle Dental is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Newtown DentalShare of searches 21.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Wellington Dentists LtdShare of searches 20.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Lumino The DentistsShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Gentle DentalShare of searches 17.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. City DentistsShare of searches 9.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gentle Dental was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Gentle Dental is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wellington dental clinics compete with Gentle Dental?

Gentle Dental against Wellington dental clinics in New Zealand, by month

Share of searches by month for Newtown Dental, Wellington Dentists Ltd, Lumino The Dentists, Gentle Dental, City Dentists, Capital Dental, Thorndon Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

  1. 1.Newtown Dental

    21.4%

    Moved from 2nd to 1st. 2K estimated branded searches, +16.6% vs prior month. Share +3.1 points.

  2. 2.Wellington Dentists Ltd

    20.7%

    Moved from 1st to 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -5.3 points.

  3. 3.Lumino The Dentists

    19.3%

    Held 3rd. 1.8K estimated branded searches, +7.9% vs prior month. Share +1.5 points.

  4. 4.Gentle Dental

    17.7%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.City Dentists

    9.6%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Capital Dental

    7.3%

    Held 6th. 670 estimated branded searches, +19.6% vs prior month. Share +1.2 points.

  7. 7.Thorndon Dental

    4%

    Held 7th. 370 estimated branded searches, -14% vs prior month. Share -0.6 points.

  8. 8.Johnsonville Dental Centre

    0%

    Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Gentle Dental and its closest rivals

Every comparison with Gentle Dental

6 comparisons

How has branded search demand for Gentle Dental changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gentle Dental in New Zealand held steady at 3K.
  • Across the 12 months ending September 2026, Gentle Dental’s share of searches among Wellington dental clinics in New Zealand increased from 16.3% to 17.7%.
  • Across the 12 months ending September 2026, Gentle Dental’s share of searches among Wellington dental clinics in New Zealand peaked at 17.7% in September 2026 and was lowest at 13.6% in December 2025.

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

6 changes

  1. In September 2026, Newtown Dental overtook Wellington Dentists Ltd to become the leader among Wellington dental clinics in New Zealand, with 21.4% of the searches.

  2. In September 2026, Lumino The Dentists gained share of searches among Wellington dental clinics in New Zealand, from 17.8% to 19.3%.

  3. In September 2026, Capital Dental gained share of searches among Wellington dental clinics in New Zealand, from 6.1% to 7.3%.

  4. In September 2026, Wellington Dentists Ltd lost share of searches among Wellington dental clinics in New Zealand, from 25.9% to 20.7%.

  5. In September 2026, Thorndon Dental lost share of searches among Wellington dental clinics in New Zealand, from 4.6% to 4%.

  6. Gentle Dental’s share of searches among Wellington dental clinics in New Zealand has gained ground for 3 months in a row, from 13.9% to 17.7% in September 2026.

How are Gentle Dental’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gentle Dental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gentle dental
  • gentle dental lambton

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