Brandwave

Gentle Dental vs Newtown Dental:Which is more popular?

In September 2026, Newtown Dental had more branded searches than Gentle Dental among Wellington dental clinics in New Zealand. Newtown Dental had about 1,970 branded searches, while Gentle Dental had 1,630. Newtown Dental made up 21.4% of all Wellington dental clinic searches we track, and Gentle Dental accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, Newtown Dental appeared in two of the four answers and Gentle Dental in one. Gentle Dental and Newtown Dental were each mentioned first in one of the two answers that named either.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

Newtown Dental, about 21% more searches than Gentle Dental

Newtown Dental 2K searchesGentle Dental 1.6K searches

Who does AI mention more?

Newtown Dental, mentioned in 2 of 4 answers, Gentle Dental in 1

Newtown Dental in 2 of 4Gentle Dental in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gentle Dental first in 1Newtown Dental first in 1

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Newtown Dental was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gentle Dental was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Gentle Dental and Newtown Dental were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gentle Dental or Newtown Dental more popular in search?

This chart shows how often people search Google for Gentle Dental and Newtown Dental by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

Gentle Dental and Newtown Dental among Wellington dental clinics in New Zealand, by month

Share of searches by month for Newtown Dental, Gentle Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the Gentle Dental and Newtown Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

2 changes

  1. In September 2026, Newtown Dental overtook Wellington Dentists Ltd to become the leader among Wellington dental clinics in New Zealand, with 21.4% of the searches.

  2. Gentle Dental’s share of searches among Wellington dental clinics in New Zealand has gained ground for 3 months in a row, from 13.9% to 17.7% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Gentle Dental’s and Newtown Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gentle Dental

2 branded search terms

  • gentle dental
  • gentle dental lambton

Newtown Dental

2 branded search terms

  • newtown dental
  • newtown dental wellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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