Brandwave

Gentle Dental vs Wellington Dentists Ltd:Which is more popular?

In September 2026, Wellington Dentists Ltd had more branded searches than Gentle Dental among Wellington dental clinics in New Zealand. Wellington Dentists Ltd had about 1,900 branded searches, while Gentle Dental had 1,630. Wellington Dentists Ltd made up 20.7% of all Wellington dental clinic searches we track, and Gentle Dental accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, Wellington Dentists Ltd appeared in three of the four answers and Gentle Dental in one. Wellington Dentists Ltd was mentioned before Gentle Dental in every answer.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

Wellington Dentists Ltd, about 17% more searches than Gentle Dental

Wellington Dentists Ltd 1.9K searchesGentle Dental 1.6K searches

Who does AI mention more?

Wellington Dentists Ltd, mentioned in 3 of 4 answers, Gentle Dental in 1

Wellington Dentists Ltd in 3 of 4Gentle Dental in 1 of 4

Who does AI recommend more?

Wellington Dentists Ltd, named ahead of Gentle Dental in every answer

Wellington Dentists Ltd first in 3Gentle Dental never first

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wellington Dentists Ltd was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gentle Dental was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Wellington Dentists Ltd was listed before Gentle Dental in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gentle Dental or Wellington Dentists Ltd more popular in search?

This chart shows how often people search Google for Gentle Dental and Wellington Dentists Ltd by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

Gentle Dental and Wellington Dentists Ltd among Wellington dental clinics in New Zealand, by month

Share of searches by month for Wellington Dentists Ltd, Gentle Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the Gentle Dental and Wellington Dentists Ltd comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

3 changes

  1. In September 2026, Newtown Dental overtook Wellington Dentists Ltd to become the leader among Wellington dental clinics in New Zealand, with 21.4% of the searches.

  2. In September 2026, Wellington Dentists Ltd lost share of searches among Wellington dental clinics in New Zealand, from 25.9% to 20.7%.

  3. Gentle Dental’s share of searches among Wellington dental clinics in New Zealand has gained ground for 3 months in a row, from 13.9% to 17.7% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gentle Dental’s and Wellington Dentists Ltd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gentle Dental

2 branded search terms

  • gentle dental
  • gentle dental lambton

Wellington Dentists Ltd

1 branded search term

  • wellington dentists

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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