Gentle Dental vs Thorndon Dental:Which is more popular by branded search in New Zealand?
In August 2026, Gentle Dental had more branded searches than Thorndon Dental among wellington dental clinics in New Zealand. Gentle Dental was estimated to have 2.3K branded searches compared to Thorndon Dental’s 610, and held a 4.6% Share of Search versus Thorndon Dental’s 1.2%.
Follow Gentle Dental vs Thorndon Dental and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gentle Dental or Thorndon Dental?
Compare Wellington dental clinics in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gentle Dental, Thorndon Dental. The figures are in the table below the chart.
View monthly share of search table
| Month | Lumino The Dentists | Capital Dental | Gentle Dental | Thorndon Dental |
|---|---|---|---|---|
| Oct 2025 | 88.1% | 6.5% | 4.4% | 1% |
| Nov 2025 | 88% | 6.3% | 4.5% | 1.2% |
| Dec 2025 | 86.9% | 7.5% | 4.6% | 1% |
| Jan 2026 | 87.6% | 7% | 4.2% | 1.1% |
| Feb 2026 | 86.3% | 7.2% | 5.2% | 1.3% |
| Mar 2026 | 85.3% | 8.5% | 4.9% | 1.3% |
| Apr 2026 | 87.1% | 7.2% | 4.5% | 1.1% |
| May 2026 | 87.2% | 7.3% | 4.6% | 0.98% |
| Jun 2026 | 87.9% | 6.6% | 4.4% | 1% |
| Jul 2026 | 87.5% | 6.6% | 4.8% | 1.1% |
| Aug 2026 | 87.2% | 6.9% | 4.6% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Gentle Dental and Thorndon Dental comparison changed over the last 12 months?
3 findings
- Gentle Dental was ahead of Thorndon Dental in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gentle Dental’s estimated Share of Search among wellington dental clinics in New Zealand moved from 4.4% to 4.6%, and its estimated monthly branded searches moved from 2.1K to 2.3K.
- Across the 11 months ending August 2026, Thorndon Dental’s estimated Share of Search among wellington dental clinics in New Zealand moved from 1% to 1.2%, and its estimated monthly branded searches moved from 480 to 610.
How did search popularity change for New Zealand wellington dental clinics in August 2026?
2 changes
Estimated monthly branded searches for Thorndon Dental in New Zealand rose 27.1% over 11 measured months, from 480 to 610 in August 2026.
Estimated monthly branded searches for Gentle Dental in New Zealand rose 10.5% over 11 measured months, from 2.1K to 2.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gentle Dental’s and Thorndon Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gentle Dental
6 branded search terms
- gentle dental centre ghuznee street te aro wellington
- gentle dental centre lower hutt
- gentle dental lambton
- gentle dental lower hutt
- gentle dental upper hutt
- gentle dental wellington
Thorndon Dental
3 branded search terms
- thorndon dental
- thorndon dental clinic
- thorndon dental wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.