Brandwave

City Dentists vs Newtown Dental:Which is more popular?

In September 2026, Newtown Dental had more branded searches than City Dentists among Wellington dental clinics in New Zealand. Newtown Dental had about 1,970 branded searches, while City Dentists had 880. Newtown Dental made up 21.4% of all Wellington dental clinic searches we track, and City Dentists accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, City Dentists appeared in three of the four answers and Newtown Dental in two. City Dentists was mentioned before Newtown Dental in every answer that named either.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

Newtown Dental, about 2 searches for every 1 for City Dentists

Newtown Dental 2K searchesCity Dentists 880 searches

Who does AI mention more?

City Dentists, mentioned in 3 of 4 answers, Newtown Dental in 2

City Dentists in 3 of 4Newtown Dental in 2 of 4

Who does AI recommend more?

City Dentists, named ahead of Newtown Dental in 2 of 2 answers

City Dentists first in 2Newtown Dental never first

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, City Dentists was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Newtown Dental was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. City Dentists was listed before Newtown Dental in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is City Dentists or Newtown Dental more popular in search?

This chart shows how often people search Google for City Dentists and Newtown Dental by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

City Dentists and Newtown Dental among Wellington dental clinics in New Zealand, by month

Share of searches by month for Newtown Dental, City Dentists. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the City Dentists and Newtown Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

2 changes

  1. In September 2026, Newtown Dental overtook Wellington Dentists Ltd to become the leader among Wellington dental clinics in New Zealand, with 21.4% of the searches.

  2. Estimated monthly branded searches for City Dentists in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using City Dentists’ and Newtown Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

City Dentists

1 branded search term

  • city dentists

Newtown Dental

2 branded search terms

  • newtown dental
  • newtown dental wellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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