Brandwave

City Dentists vs Gentle Dental:Which is more popular?

In September 2026, Gentle Dental had more branded searches than City Dentists among Wellington dental clinics in New Zealand. Gentle Dental had about 1,630 branded searches, while City Dentists had 880. Gentle Dental made up 17.7% of all Wellington dental clinic searches we track, and City Dentists accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, City Dentists appeared in three of the four answers and Gentle Dental in one. City Dentists was mentioned before Gentle Dental in every answer that named either.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

Gentle Dental, about 85% more searches than City Dentists

Gentle Dental 1.6K searchesCity Dentists 880 searches

Who does AI mention more?

City Dentists, mentioned in 3 of 4 answers, Gentle Dental in 1

City Dentists in 3 of 4Gentle Dental in 1 of 4

Who does AI recommend more?

City Dentists, named ahead of Gentle Dental in 2 of 2 answers

City Dentists first in 2Gentle Dental never first

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, City Dentists was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Gentle Dental was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. City Dentists was listed before Gentle Dental in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is City Dentists or Gentle Dental more popular in search?

This chart shows how often people search Google for City Dentists and Gentle Dental by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

City Dentists and Gentle Dental among Wellington dental clinics in New Zealand, by month

Share of searches by month for Gentle Dental, City Dentists. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the City Dentists and Gentle Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

2 changes

  1. Gentle Dental’s share of searches among Wellington dental clinics in New Zealand has gained ground for 3 months in a row, from 13.9% to 17.7% in September 2026.

  2. Estimated monthly branded searches for City Dentists in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using City Dentists’ and Gentle Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

City Dentists

1 branded search term

  • city dentists

Gentle Dental

2 branded search terms

  • gentle dental
  • gentle dental lambton

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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