How popular isGato Loco?
In September 2026, people searched for Gato Loco by name about 610 times in New Zealand, a 64.9% increase from the previous year. These searches made up 15.4% of all New Zealand Tauranga hair salon searches, placing Gato Loco second out of eight salons. When we asked both ChatGPT and Google AI Overviews about Tauranga hair salons, Gato Loco appeared in all answers and was the most recommended of the eight.
Gato Loco is the second most searched of 8 competitors and the most recommended in AI answers.
- Hair To Stare AtShare of searches 41.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
- Gato LocoShare of searches 15.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Rodney WayneShare of searches 12.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- TLC HairdressingShare of searches 10.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
- Salon OneShare of searches 8.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Tauranga hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gato Loco appeared in all three answers. Gato Loco is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gato Loco3 of 3Named in 3 of 3 ChatGPT answers
- The Mount Hair Collective3 of 3Named in 3 of 3 ChatGPT answers
- Hair To Stare At2 of 3Named in 2 of 3 ChatGPT answers
- TLC Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
- Scarlet Hair Studio2 of 3Named in 2 of 3 ChatGPT answers
- Platinum Hair Studio Tauranga2 of 3Named in 2 of 3 ChatGPT answers
- Rodney Wayne0 of 3Named in 0 of 3 ChatGPT answers
- Salon One0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Tauranga, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“salon tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Tauranga hair salons compete with Gato Loco?
Share of searches by month for Hair To Stare At, Gato Loco, Rodney Wayne, TLC Hairdressing, Salon One, Scarlet Hair Studio, Platinum Hair Studio Tauranga, The Mount Hair Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hair To Stare At | Gato Loco | Rodney Wayne | TLC Hairdressing | Salon One | Scarlet Hair Studio | Platinum Hair Studio Tauranga | The Mount Hair Collective |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 9.3% | 21% | 10.3% | 14.5% | 4.7% | 3.3% | 3.3% |
| Nov 2025 | 35% | 9.2% | 22.3% | 8.3% | 14.6% | 4.9% | 2.4% | 3.4% |
| Dec 2025 | 28.6% | 8.7% | 23.3% | 10.2% | 15.5% | 5.8% | 4.4% | 3.4% |
| Jan 2026 | 37.6% | 9.4% | 17.9% | 9.4% | 12.8% | 5.1% | 3.8% | 3.8% |
| Feb 2026 | 34.8% | 10.6% | 18.8% | 10.6% | 11.6% | 5.8% | 4.3% | 3.4% |
| Mar 2026 | 31.4% | 11.8% | 17.5% | 11.8% | 12.2% | 4.4% | 6.1% | 4.8% |
| Apr 2026 | 35% | 13.1% | 16.5% | 10.2% | 10.7% | 3.9% | 5.3% | 5.3% |
| May 2026 | 34.4% | 10.5% | 15.8% | 10.5% | 12.4% | 5.7% | 5.3% | 5.3% |
| Jun 2026 | 33.8% | 12.7% | 17.8% | 10.3% | 11.3% | 5.6% | 5.2% | 3.3% |
| Jul 2026 | 32% | 15.6% | 15.6% | 12% | 11.6% | 5.3% | 4% | 4% |
| Aug 2026 | 42.9% | 11.2% | 14.6% | 7.3% | 9.8% | 3.9% | 6.8% | 3.4% |
| Sep 2026 | 41.1% | 15.4% | 12.1% | 10.3% | 8.9% | 5.6% | 4.2% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 880 | 0% | -1.8 points | |
| 2, moved from 3rd to 2nd | 15.4% | 330 | +43.5% | +4.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.1% | 260 | -13.3% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 10.3% | 220 | +46.7% | +3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.9% | 190 | -5% | -0.9 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 5.6% | 120 | +50% | +1.7 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 4.2% | 90 | -35.7% | -2.6 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.3% | 50 | -28.6% | -1.1 points |
41.1%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share -1.8 points.
15.4%
Moved from 3rd to 2nd. 330 estimated branded searches, +43.5% vs prior month. Share +4.2 points.
12.1%
Moved from 2nd to 3rd. 260 estimated branded searches, -13.3% vs prior month. Share -2.5 points.
10.3%
Moved from 5th to 4th. 220 estimated branded searches, +46.7% vs prior month. Share +3 points.
8.9%
Moved from 4th to 5th. 190 estimated branded searches, -5% vs prior month. Share -0.9 points.
5.6%
Moved from 7th to 6th. 120 estimated branded searches, +50% vs prior month. Share +1.7 points.
Moved from 6th to 7th. 90 estimated branded searches, -35.7% vs prior month. Share -2.6 points.
Held 8th. 50 estimated branded searches, -28.6% vs prior month. Share -1.1 points.
Compare popularity between Gato Loco and its closest rivals
Every comparison with Gato Loco
7 comparisons
How has branded search demand for Gato Loco changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gato Loco in New Zealand rose from 370 to 610.
- Across the 12 months ending September 2026, Gato Loco’s share of searches among Tauranga hair salons in New Zealand increased from 9.3% to 15.4%.
- Across the 12 months ending September 2026, Gato Loco’s share of searches among Tauranga hair salons in New Zealand peaked at 15.6% in July 2026 and was lowest at 8.7% in December 2025.
- Across the 12 months ending September 2026, Gato Loco rose from 5th to 2nd among Tauranga hair salons in New Zealand.
How did search popularity change for New Zealand Tauranga hair salons in September 2026?
6 changes
In September 2026, Gato Loco overtook Rodney Wayne to rank 2nd among Tauranga hair salons in New Zealand, with 15.4% of the searches.
In September 2026, Scarlet Hair Studio overtook Platinum Hair Studio Tauranga to rank 6th among Tauranga hair salons in New Zealand, with 5.6% of the searches.
In September 2026, TLC Hairdressing overtook Salon One to rank 4th among Tauranga hair salons in New Zealand, with 10.3% of the searches.
In September 2026, Platinum Hair Studio Tauranga lost share of searches among Tauranga hair salons in New Zealand, from 6.8% to 4.2%.
In September 2026, Rodney Wayne lost share of searches among Tauranga hair salons in New Zealand, from 14.6% to 12.1%.
In September 2026, Hair To Stare At lost share of searches among Tauranga hair salons in New Zealand, from 42.9% to 41.1%.
How are Gato Loco’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gato Loco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gato loco
- gato loco tauranga
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