Gato Loco vs Scarlet Hair Studio:Which is more popular?
In September 2026, Gato Loco had more branded searches than Scarlet Hair Studio among Tauranga hair salons in New Zealand. Gato Loco had about 330 branded searches, while Scarlet Hair Studio had 120. Gato Loco made up 15.4% of all Tauranga hair salon searches we track, and Scarlet Hair Studio accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, Gato Loco appeared in all three answers and Scarlet Hair Studio in two. Gato Loco was mentioned before Scarlet Hair Studio in every answer.
Who do people search for more?
Gato Loco, about 3 searches for every 1 for Scarlet Hair Studio
Who does AI mention more?
Gato Loco, mentioned in every answer we collected
Who does AI recommend more?
Gato Loco, named ahead of Scarlet Hair Studio in every answer
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Top Tauranga hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gato Loco appeared in all three answers. Scarlet Hair Studio was mentioned in two out of three: in two of the three ChatGPT answers. Gato Loco was listed before Scarlet Hair Studio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gato Loco3 of 3Named in 3 of 3 ChatGPT answers
- The Mount Hair Collective3 of 3Named in 3 of 3 ChatGPT answers
- Hair To Stare At2 of 3Named in 2 of 3 ChatGPT answers
- TLC Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
- Scarlet Hair Studio2 of 3Named in 2 of 3 ChatGPT answers
- Platinum Hair Studio Tauranga2 of 3Named in 2 of 3 ChatGPT answers
Rodney Wayne0 of 3Named in 0 of 3 ChatGPT answers- Salon One0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Tauranga, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“salon tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gato Loco or Scarlet Hair Studio more popular in search?
This chart shows how often people search Google for Gato Loco and Scarlet Hair Studio by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Gato Loco, Scarlet Hair Studio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hair To Stare At | Gato Loco | Rodney Wayne | TLC Hairdressing | Salon One | Scarlet Hair Studio | Platinum Hair Studio Tauranga | The Mount Hair Collective |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 9.3% | 21% | 10.3% | 14.5% | 4.7% | 3.3% | 3.3% |
| Nov 2025 | 35% | 9.2% | 22.3% | 8.3% | 14.6% | 4.9% | 2.4% | 3.4% |
| Dec 2025 | 28.6% | 8.7% | 23.3% | 10.2% | 15.5% | 5.8% | 4.4% | 3.4% |
| Jan 2026 | 37.6% | 9.4% | 17.9% | 9.4% | 12.8% | 5.1% | 3.8% | 3.8% |
| Feb 2026 | 34.8% | 10.6% | 18.8% | 10.6% | 11.6% | 5.8% | 4.3% | 3.4% |
| Mar 2026 | 31.4% | 11.8% | 17.5% | 11.8% | 12.2% | 4.4% | 6.1% | 4.8% |
| Apr 2026 | 35% | 13.1% | 16.5% | 10.2% | 10.7% | 3.9% | 5.3% | 5.3% |
| May 2026 | 34.4% | 10.5% | 15.8% | 10.5% | 12.4% | 5.7% | 5.3% | 5.3% |
| Jun 2026 | 33.8% | 12.7% | 17.8% | 10.3% | 11.3% | 5.6% | 5.2% | 3.3% |
| Jul 2026 | 32% | 15.6% | 15.6% | 12% | 11.6% | 5.3% | 4% | 4% |
| Aug 2026 | 42.9% | 11.2% | 14.6% | 7.3% | 9.8% | 3.9% | 6.8% | 3.4% |
| Sep 2026 | 41.1% | 15.4% | 12.1% | 10.3% | 8.9% | 5.6% | 4.2% | 2.3% |
How has the Gato Loco and Scarlet Hair Studio comparison changed over the last 12 months?
3 findings
- Gato Loco was ahead of Scarlet Hair Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gato Loco’s share of searches among Tauranga hair salons in New Zealand moved from 9.3% to 15.4%, and its estimated monthly branded searches moved from 200 to 330.
- Across the 12 months ending September 2026, Scarlet Hair Studio’s share of searches among Tauranga hair salons in New Zealand moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 100 to 120.
How did search popularity change for New Zealand Tauranga hair salons in September 2026?
2 changes
In September 2026, Gato Loco overtook Rodney Wayne to rank 2nd among Tauranga hair salons in New Zealand, with 15.4% of the searches.
In September 2026, Scarlet Hair Studio overtook Platinum Hair Studio Tauranga to rank 6th among Tauranga hair salons in New Zealand, with 5.6% of the searches.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gato Loco’s and Scarlet Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gato Loco
2 branded search terms
- gato loco
- gato loco tauranga
Scarlet Hair Studio
2 branded search terms
- scarlet hair studio
- scarlet hair studio tauranga
Other head-to-heads among Tauranga hair salons
- Hair To Stare At vs Gato Loco: compare popularity
- Hair To Stare At vs Rodney Wayne: compare popularity
- Hair To Stare At vs TLC Hairdressing: compare popularity
- Hair To Stare At vs Salon One: compare popularity
- Gato Loco vs Rodney Wayne: compare popularity
- Gato Loco vs TLC Hairdressing: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.