Brandwave

Gato Loco vs Rodney Wayne:Which is more popular?

In September 2026, Gato Loco had more branded searches than Rodney Wayne among Tauranga hair salons in New Zealand. Gato Loco had about 330 branded searches, while Rodney Wayne had 260. Gato Loco made up 15.4% of all Tauranga hair salon searches we track, and Rodney Wayne accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, Gato Loco appeared in all three answers and Rodney Wayne in none.

Among Tauranga hair salons in New Zealand in September 2026

Who do people search for more?

Gato Loco, about 27% more searches than Rodney Wayne

Gato Loco 330 searchesRodney Wayne 260 searches

Who does AI mention more?

Gato Loco, mentioned in every answer we collected

Gato Loco in 3 of 3Rodney Wayne in 0 of 3

Who does AI recommend more?

Gato Loco, the only one of the two named

Gato Loco first in 3Rodney Wayne never named

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Top Tauranga hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gato Loco appeared in all three answers. Rodney Wayne did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gato Loco1st
  2. The Mount Hair Collective2nd
  3. Hair To Stare At3rd
  4. Platinum Hair Studio Tauranga3rd
  5. TLC Hairdressing5th
  6. Scarlet Hair Studio6th
  7. Rodney Wayne–
  8. Salon One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gato Loco or Rodney Wayne more popular in search?

This chart shows how often people search Google for Gato Loco and Rodney Wayne by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.

Gato Loco and Rodney Wayne among Tauranga hair salons in New Zealand, by month

Share of searches by month for Gato Loco, Rodney Wayne. The figures are in the table below the chart.

View monthly share of searches table
MonthHair To Stare AtGato LocoRodney WayneTLC HairdressingSalon OneScarlet Hair StudioPlatinum Hair Studio TaurangaThe Mount Hair Collective
Oct 202533.6%9.3%21%10.3%14.5%4.7%3.3%3.3%
Nov 202535%9.2%22.3%8.3%14.6%4.9%2.4%3.4%
Dec 202528.6%8.7%23.3%10.2%15.5%5.8%4.4%3.4%
Jan 202637.6%9.4%17.9%9.4%12.8%5.1%3.8%3.8%
Feb 202634.8%10.6%18.8%10.6%11.6%5.8%4.3%3.4%
Mar 202631.4%11.8%17.5%11.8%12.2%4.4%6.1%4.8%
Apr 202635%13.1%16.5%10.2%10.7%3.9%5.3%5.3%
May 202634.4%10.5%15.8%10.5%12.4%5.7%5.3%5.3%
Jun 202633.8%12.7%17.8%10.3%11.3%5.6%5.2%3.3%
Jul 202632%15.6%15.6%12%11.6%5.3%4%4%
Aug 202642.9%11.2%14.6%7.3%9.8%3.9%6.8%3.4%
Sep 202641.1%15.4%12.1%10.3%8.9%5.6%4.2%2.3%

How has the Gato Loco and Rodney Wayne comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Gato Loco took it in September 2026.
  • Across the 12 months ending September 2026, Gato Loco’s share of searches among Tauranga hair salons in New Zealand moved from 9.3% to 15.4%, and its estimated monthly branded searches moved from 200 to 330.
  • Across the 12 months ending September 2026, Rodney Wayne’s share of searches among Tauranga hair salons in New Zealand moved from 21% to 12.1%, and its estimated monthly branded searches moved from 450 to 260.

How did search popularity change for New Zealand Tauranga hair salons in September 2026?

2 changes
  1. In September 2026, Gato Loco overtook Rodney Wayne to rank 2nd among Tauranga hair salons in New Zealand, with 15.4% of the searches.

  2. In September 2026, Rodney Wayne lost share of searches among Tauranga hair salons in New Zealand, from 14.6% to 12.1%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Gato Loco’s and Rodney Wayne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gato Loco

2 branded search terms

  • gato loco
  • gato loco tauranga

Rodney Wayne

14 branded search terms

  • eastridge rodney wayne
  • rodney wayne
  • rodney wayne bethlehem
  • rodney wayne booking
  • rodney wayne eastridge
  • rodney wayne hair
  • rodney wayne lynnmall
  • rodney wayne manners
  • rodney wayne northlands
  • rodney wayne ormiston
  • rodney wayne queensgate
  • rodney wayne tauranga
  • rodney wayne westgate
  • rodneywayne

How the Brand Demand Index is measured

Other head-to-heads among Tauranga hair salons

Creator with pink hair and a pink jacket

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