Brandwave

Gato Loco vs The Mount Hair Collective:Which is more popular?

In September 2026, Gato Loco had more branded searches than The Mount Hair Collective among Tauranga hair salons in New Zealand. Gato Loco had about 330 branded searches, while The Mount Hair Collective had 50. Gato Loco made up 15.4% of all Tauranga hair salon searches we track, and The Mount Hair Collective accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, both Gato Loco and The Mount Hair Collective appeared in all three answers. Gato Loco was mentioned before The Mount Hair Collective in every answer.

Among Tauranga hair salons in New Zealand in September 2026

Who do people search for more?

Gato Loco, about 7 searches for every 1 for The Mount Hair Collective

Gato Loco 330 searchesThe Mount Hair Collective 50 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Gato Loco in 3 of 3The Mount Hair Collective in 3 of 3

Who does AI recommend more?

Gato Loco, named ahead of The Mount Hair Collective in every answer

Gato Loco first in 3The Mount Hair Collective never first

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Top Tauranga hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Gato Loco and The Mount Hair Collective showed up in all three answers. Gato Loco was listed before The Mount Hair Collective in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gato Loco1st
  2. The Mount Hair Collective2nd
  3. Hair To Stare At3rd
  4. Platinum Hair Studio Tauranga3rd
  5. TLC Hairdressing5th
  6. Scarlet Hair Studio6th
  7. Rodney Wayne–
  8. Salon One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gato Loco or The Mount Hair Collective more popular in search?

This chart shows how often people search Google for Gato Loco and The Mount Hair Collective by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.

Gato Loco and The Mount Hair Collective among Tauranga hair salons in New Zealand, by month

Share of searches by month for Gato Loco, The Mount Hair Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthHair To Stare AtGato LocoRodney WayneTLC HairdressingSalon OneScarlet Hair StudioPlatinum Hair Studio TaurangaThe Mount Hair Collective
Oct 202533.6%9.3%21%10.3%14.5%4.7%3.3%3.3%
Nov 202535%9.2%22.3%8.3%14.6%4.9%2.4%3.4%
Dec 202528.6%8.7%23.3%10.2%15.5%5.8%4.4%3.4%
Jan 202637.6%9.4%17.9%9.4%12.8%5.1%3.8%3.8%
Feb 202634.8%10.6%18.8%10.6%11.6%5.8%4.3%3.4%
Mar 202631.4%11.8%17.5%11.8%12.2%4.4%6.1%4.8%
Apr 202635%13.1%16.5%10.2%10.7%3.9%5.3%5.3%
May 202634.4%10.5%15.8%10.5%12.4%5.7%5.3%5.3%
Jun 202633.8%12.7%17.8%10.3%11.3%5.6%5.2%3.3%
Jul 202632%15.6%15.6%12%11.6%5.3%4%4%
Aug 202642.9%11.2%14.6%7.3%9.8%3.9%6.8%3.4%
Sep 202641.1%15.4%12.1%10.3%8.9%5.6%4.2%2.3%

How has the Gato Loco and The Mount Hair Collective comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga hair salons in September 2026?

2 changes

  1. In September 2026, Gato Loco overtook Rodney Wayne to rank 2nd among Tauranga hair salons in New Zealand, with 15.4% of the searches.

  2. In September 2026, The Mount Hair Collective lost share of searches among Tauranga hair salons in New Zealand, from 3.4% to 2.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gato Loco’s and The Mount Hair Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gato Loco

2 branded search terms

  • gato loco
  • gato loco tauranga

The Mount Hair Collective

1 branded search term

  • the mount hair collective

How the Brand Demand Index is measured

Other head-to-heads among Tauranga hair salons

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