Gato Loco vs TLC Hairdressing:Which is more popular?
In September 2026, Gato Loco had more branded searches than TLC Hairdressing among Tauranga hair salons in New Zealand. Gato Loco had about 330 branded searches, while TLC Hairdressing had 220. Gato Loco made up 15.4% of all Tauranga hair salon searches we track, and TLC Hairdressing accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, Gato Loco appeared in all three answers and TLC Hairdressing in two. Gato Loco was mentioned before TLC Hairdressing in every answer.
Who do people search for more?
Gato Loco, about 50% more searches than TLC Hairdressing
Who does AI mention more?
Gato Loco, mentioned in every answer we collected
Who does AI recommend more?
Gato Loco, named ahead of TLC Hairdressing in every answer
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Top Tauranga hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gato Loco appeared in all three answers. TLC Hairdressing was mentioned in two out of three: in two of the three ChatGPT answers. Gato Loco was listed before TLC Hairdressing in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gato Loco3 of 3Named in 3 of 3 ChatGPT answers
- The Mount Hair Collective3 of 3Named in 3 of 3 ChatGPT answers
- Hair To Stare At2 of 3Named in 2 of 3 ChatGPT answers
- TLC Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
- Scarlet Hair Studio2 of 3Named in 2 of 3 ChatGPT answers
- Platinum Hair Studio Tauranga2 of 3Named in 2 of 3 ChatGPT answers
Rodney Wayne0 of 3Named in 0 of 3 ChatGPT answers- Salon One0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Tauranga, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“salon tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gato Loco or TLC Hairdressing more popular in search?
This chart shows how often people search Google for Gato Loco and TLC Hairdressing by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Gato Loco, TLC Hairdressing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hair To Stare At | Gato Loco | Rodney Wayne | TLC Hairdressing | Salon One | Scarlet Hair Studio | Platinum Hair Studio Tauranga | The Mount Hair Collective |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 9.3% | 21% | 10.3% | 14.5% | 4.7% | 3.3% | 3.3% |
| Nov 2025 | 35% | 9.2% | 22.3% | 8.3% | 14.6% | 4.9% | 2.4% | 3.4% |
| Dec 2025 | 28.6% | 8.7% | 23.3% | 10.2% | 15.5% | 5.8% | 4.4% | 3.4% |
| Jan 2026 | 37.6% | 9.4% | 17.9% | 9.4% | 12.8% | 5.1% | 3.8% | 3.8% |
| Feb 2026 | 34.8% | 10.6% | 18.8% | 10.6% | 11.6% | 5.8% | 4.3% | 3.4% |
| Mar 2026 | 31.4% | 11.8% | 17.5% | 11.8% | 12.2% | 4.4% | 6.1% | 4.8% |
| Apr 2026 | 35% | 13.1% | 16.5% | 10.2% | 10.7% | 3.9% | 5.3% | 5.3% |
| May 2026 | 34.4% | 10.5% | 15.8% | 10.5% | 12.4% | 5.7% | 5.3% | 5.3% |
| Jun 2026 | 33.8% | 12.7% | 17.8% | 10.3% | 11.3% | 5.6% | 5.2% | 3.3% |
| Jul 2026 | 32% | 15.6% | 15.6% | 12% | 11.6% | 5.3% | 4% | 4% |
| Aug 2026 | 42.9% | 11.2% | 14.6% | 7.3% | 9.8% | 3.9% | 6.8% | 3.4% |
| Sep 2026 | 41.1% | 15.4% | 12.1% | 10.3% | 8.9% | 5.6% | 4.2% | 2.3% |
How has the Gato Loco and TLC Hairdressing comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Gato Loco took it in November 2025, TLC Hairdressing took it in December 2025, Gato Loco took it in April 2026.
- Across the 12 months ending September 2026, Gato Loco’s share of searches among Tauranga hair salons in New Zealand moved from 9.3% to 15.4%, and its estimated monthly branded searches moved from 200 to 330.
- Across the 12 months ending September 2026, TLC Hairdressing’s share of searches among Tauranga hair salons in New Zealand held steady at 10.3%, and its estimated monthly branded searches held steady at 220.
How did search popularity change for New Zealand Tauranga hair salons in September 2026?
2 changes
In September 2026, Gato Loco overtook Rodney Wayne to rank 2nd among Tauranga hair salons in New Zealand, with 15.4% of the searches.
In September 2026, TLC Hairdressing overtook Salon One to rank 4th among Tauranga hair salons in New Zealand, with 10.3% of the searches.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gato Loco’s and TLC Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gato Loco
2 branded search terms
- gato loco
- gato loco tauranga
TLC Hairdressing
2 branded search terms
- tlc hairdressing
- tlc hairdressing tauranga
Other head-to-heads among Tauranga hair salons
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