Brandwave

How popular isFlight Centre?

In September 2026, people searched for Flight Centre by name about 40,700 times in New Zealand, a 22.2% increase from the previous year. These searches made up 57.1% of all New Zealand travel agency searches, placing Flight Centre first out of six agencies. When we asked both ChatGPT and Google AI Overviews about travel agencies, Flight Centre appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Flight Centre is the most searched of 6 competitors and the third most recommended in AI answers.

  1. Flight CentreShare of searches 57.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. House of TravelShare of searches 38.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Wendy Wu ToursShare of searches 1.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Helloworld TravelShare of searches 1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. First Light TravelShare of searches 0.67%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top travel agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Flight Centre appeared in all four answers. Flight Centre is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Helloworld Travel1st
  2. House of Travel2nd
  3. Flight Centre3rd
  4. First Light Travel4th
  5. Wendy Wu Tours–
  6. World Journeys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Flight Centre4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Helloworld Travel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • House of Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Light Travel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wendy Wu Tours0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • World Journeys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about travel agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which travel agencies compete with Flight Centre?

Flight Centre against travel agencies in New Zealand, by month

Share of searches by month for Flight Centre, House of Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthFlight CentreHouse of TravelWendy Wu ToursHelloworld TravelFirst Light TravelWorld Journeys
Oct 202551.7%42.9%2%1.1%1.4%0.95%
Nov 202552.2%43.4%1.4%0.93%1.1%0.99%
Dec 202557.2%39%1.2%0.83%1%0.69%
Jan 202657.5%39.1%1.2%0.95%0.68%0.58%
Feb 202657.3%38.9%1.2%1.2%0.83%0.6%
Mar 202657.1%38.8%1.2%0.83%1.2%0.72%
Apr 202657%38.8%1.7%0.82%1%0.7%
May 202657.1%38.9%1.8%0.84%0.83%0.56%
Jun 202652.6%43.6%1.7%0.76%0.76%0.52%
Jul 202657.3%39%1.4%0.83%0.83%0.69%
Aug 202657%38.8%1.8%1%0.67%0.7%
Sep 202657.1%38.8%1.8%1%0.67%0.56%

  1. 1.Flight Centre

    57.1%

    Held 1st. 40.7K estimated branded searches, +0.05% vs prior month. Share +0.1 points.

  2. 2.House of Travel

    38.8%

    Held 2nd. 27.7K estimated branded searches, -0.04% vs prior month. Share 0 points.

  3. 3.Wendy Wu Tours

    1.8%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Helloworld Travel

    1%

    Held 4th. 730 estimated branded searches, +1.4% vs prior month. Share 0 points.

  5. 5.First Light Travel

    0.67%

    Moved from 6th to 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.World Journeys

    0.56%

    Moved from 5th to 6th. 400 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Flight Centre and its closest rivals

Every comparison with Flight Centre

5 comparisons

How has branded search demand for Flight Centre changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Flight Centre in New Zealand rose from 33.3K to 40.7K.
  • Across the 12 months ending September 2026, Flight Centre’s share of searches among travel agencies in New Zealand increased from 51.7% to 57.1%.
  • Across the 12 months ending September 2026, Flight Centre’s share of searches among travel agencies in New Zealand peaked at 57.5% in January 2026 and was lowest at 51.7% in October 2025.

How did search popularity change for New Zealand travel agencies in September 2026?

3 changes

  1. In September 2026, First Light Travel rose from 6th to 5th among travel agencies in New Zealand.

  2. In September 2026, World Journeys fell from 5th to 6th among travel agencies in New Zealand.

  3. Estimated monthly branded searches for Flight Centre in New Zealand rose 22.2% over 12 measured months, from 33.3K to 40.7K in September 2026.

How are Flight Centre’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Flight Centre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Flight Centre
  • flight centre flights
  • flight centre holidays
  • flight centre tours

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How the Brand Demand Index is measured

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