First Light Travel vs Flight Centre:Which is more popular by branded search in New Zealand?
In August 2026, Flight Centre had more branded searches than First Light Travel among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to First Light Travel’s 480, and held a 52.5% Share of Search versus First Light Travel’s 0.62%.
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Which is more popular in search, First Light Travel or Flight Centre?
Travel agency brands serving New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flight Centre, First Light Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Flight Centre | House of Travel | Wendy Wu Tours | Helloworld Travel | World Journeys | First Light Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.9% | 1.9% | 1% | 0.88% | 1.3% |
| Nov 2025 | 48.5% | 47.4% | 1.3% | 0.86% | 0.92% | 1% |
| Dec 2025 | 53.7% | 42.8% | 1.2% | 0.77% | 0.65% | 0.95% |
| Jan 2026 | 53.8% | 43% | 1.2% | 0.89% | 0.54% | 0.64% |
| Feb 2026 | 53.6% | 42.9% | 1.1% | 1.1% | 0.56% | 0.78% |
| Mar 2026 | 53.4% | 42.9% | 1.2% | 0.77% | 0.67% | 1.2% |
| Apr 2026 | 53.2% | 42.8% | 1.6% | 0.77% | 0.66% | 0.94% |
| May 2026 | 52.7% | 43.6% | 1.7% | 0.78% | 0.52% | 0.76% |
| Jun 2026 | 48.7% | 47.8% | 1.6% | 0.71% | 0.48% | 0.71% |
| Jul 2026 | 52.8% | 43.8% | 1.3% | 0.77% | 0.64% | 0.77% |
| Aug 2026 | 52.5% | 43.6% | 1.7% | 0.93% | 0.65% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the First Light Travel and Flight Centre comparison changed over the last 12 months?
3 findings
- Flight Centre was ahead of First Light Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Light Travel’s estimated Share of Search among travel agencies in New Zealand moved from 1.3% to 0.62%, and its estimated monthly branded searches moved from 880 to 480.
- Across the 11 months ending August 2026, Flight Centre’s estimated Share of Search among travel agencies in New Zealand moved from 48.1% to 52.5%, and its estimated monthly branded searches moved from 33.3K to 40.7K.
How did search popularity change for New Zealand travel agencies in August 2026?
2 changes
In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.
Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First Light Travel’s and Flight Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Light Travel
1 branded search term
- First Light Travel
Flight Centre
5 branded search terms
- Flight Centre
- flight centre flights
- flight centre holidays
- flight centre tours
- flight centre travel agency
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