Flight Centre vs Helloworld Travel:Which is more popular by branded search in New Zealand?
In August 2026, Flight Centre had more branded searches than Helloworld Travel among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to Helloworld Travel’s 720, and held a 52.5% Share of Search versus Helloworld Travel’s 0.93%.
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Which is more popular in search, Flight Centre or Helloworld Travel?
Travel agency brands serving New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flight Centre, Helloworld Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Flight Centre | House of Travel | Wendy Wu Tours | Helloworld Travel | World Journeys | First Light Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.9% | 1.9% | 1% | 0.88% | 1.3% |
| Nov 2025 | 48.5% | 47.4% | 1.3% | 0.86% | 0.92% | 1% |
| Dec 2025 | 53.7% | 42.8% | 1.2% | 0.77% | 0.65% | 0.95% |
| Jan 2026 | 53.8% | 43% | 1.2% | 0.89% | 0.54% | 0.64% |
| Feb 2026 | 53.6% | 42.9% | 1.1% | 1.1% | 0.56% | 0.78% |
| Mar 2026 | 53.4% | 42.9% | 1.2% | 0.77% | 0.67% | 1.2% |
| Apr 2026 | 53.2% | 42.8% | 1.6% | 0.77% | 0.66% | 0.94% |
| May 2026 | 52.7% | 43.6% | 1.7% | 0.78% | 0.52% | 0.76% |
| Jun 2026 | 48.7% | 47.8% | 1.6% | 0.71% | 0.48% | 0.71% |
| Jul 2026 | 52.8% | 43.8% | 1.3% | 0.77% | 0.64% | 0.77% |
| Aug 2026 | 52.5% | 43.6% | 1.7% | 0.93% | 0.65% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the Flight Centre and Helloworld Travel comparison changed over the last 12 months?
3 findings
- Flight Centre was ahead of Helloworld Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flight Centre’s estimated Share of Search among travel agencies in New Zealand moved from 48.1% to 52.5%, and its estimated monthly branded searches moved from 33.3K to 40.7K.
- Across the 11 months ending August 2026, Helloworld Travel’s estimated Share of Search among travel agencies in New Zealand moved from 1% to 0.93%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand travel agencies in August 2026?
2 changes
In August 2026, Helloworld Travel rose from 5th to 4th among travel agencies in New Zealand.
Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flight Centre’s and Helloworld Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flight Centre
5 branded search terms
- Flight Centre
- flight centre flights
- flight centre holidays
- flight centre tours
- flight centre travel agency
Helloworld Travel
2 branded search terms
- Helloworld Travel
- helloworld travel flights
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