Brandwave

How popular isFivetran?

In September 2026, people searched for Fivetran by name about 350 times in New Zealand, a 27.1% decrease from the previous year. These searches made up 10.2% of all New Zealand marketing data integration platform searches, placing Fivetran second out of six platforms. When we asked both ChatGPT and Google AI Overviews about marketing data integration platforms, Fivetran appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Fivetran is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. FunnelShare of searches 77.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. FivetranShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Windsor.aiShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. SupermetricsShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. AdverityShare of searches 0.32%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top marketing data integration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fivetran was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fivetran is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Funnel1st
  2. Supermetrics2nd
  3. Fivetran3rd
  4. Windsor.ai4th
  5. Adverity5th
  6. Improvado–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Windsor.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fivetran2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Improvado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing data integration platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marketing data integration platforms compete with Fivetran?

Fivetran against marketing data integration platforms in New Zealand, by month

Share of searches by month for Funnel, Fivetran, Windsor.ai, Supermetrics. The figures are in the table below the chart.

View monthly share of searches table
MonthFunnelFivetranWindsor.aiSupermetricsAdverityImprovado
Oct 202574.7%18.7%1.2%4.3%0.78%0.39%
Nov 202576.1%15%1.4%6.6%0.47%0.47%
Dec 202582.7%10.7%1%4.6%0.51%0.51%
Jan 202680.6%10.4%1%7%0.5%0.5%
Feb 202684.3%11.1%0.7%3.1%0.35%0.35%
Mar 202677.6%12.5%4.5%4.5%0.64%0.32%
Apr 202676.5%12.7%5.6%4.4%0.4%0.4%
May 202674.7%12.5%5.4%6.6%0.39%0.39%
Jun 202670.8%14.4%6.3%7.7%0.37%0.37%
Jul 202669.2%13.7%7.3%9%0.43%0.43%
Aug 202671.9%12%7.9%7.9%0.37%0%
Sep 202677.1%10.2%6.7%5.4%0.32%0.32%

  1. 1.Funnel

    77.1%

    Held 1st. 2.4K estimated branded searches, +26% vs prior month. Share +5.2 points.

  2. 2.Fivetran

    10.2%

    Held 2nd. 320 estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Windsor.ai

    6.7%

    Moved from 4th to 3rd. 210 estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Supermetrics

    5.4%

    Moved from 3rd to 4th. 170 estimated branded searches, -19% vs prior month. Share -2.5 points.

  5. 5.Adverity

    0.32%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Improvado

    0.32%

    Held 6th. 10 estimated branded searches, — vs prior month. Share +0.3 points.

Compare popularity between Fivetran and its closest rivals

Every comparison with Fivetran

6 comparisons

How has branded search demand for Fivetran changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fivetran in New Zealand fell from 480 to 350.
  • Across the 12 months ending September 2026, Fivetran’s share of searches among marketing data integration platforms in New Zealand decreased from 18.7% to 10.2%.

How did search popularity change for New Zealand marketing data integration platforms in September 2026?

5 changes

  1. In September 2026, Funnel gained share of searches among marketing data integration platforms in New Zealand, from 71.9% to 77.1%.

  2. In September 2026, Supermetrics lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 5.4%.

  3. In September 2026, Fivetran lost share of searches among marketing data integration platforms in New Zealand, from 12% to 10.2%.

  4. In September 2026, Windsor.ai lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 6.7%.

  5. Estimated monthly branded searches for Adverity in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Fivetran’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fivetran’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fivetran
  • fivetran data integration
  • fivetran data pipeline
  • fivetran etl

Do you work for Fivetran? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fivetran compete?

Fivetran is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketing data integration platforms2nd of 610.2%Shown above
Data integration and ETL tools2nd of 625.7%Show ranking
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