Fivetran vs Funnel:Which is more popular?
In September 2026, Funnel had more branded searches than Fivetran among marketing data integration platforms in New Zealand. Funnel had about 2,420 branded searches, while Fivetran had 320. Funnel made up 77.1% of all marketing data integration platform searches we track, and Fivetran accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about marketing data integration platforms, Funnel appeared in four of the five answers and Fivetran in two. Funnel was mentioned before Fivetran in every answer.
Who do people search for more?
Funnel, about 8 searches for every 1 for Fivetran
Who does AI mention more?
Funnel, mentioned in 4 of 5 answers, Fivetran in 2
Who does AI recommend more?
Funnel, named ahead of Fivetran in every answer
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Top marketing data integration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Funnel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fivetran was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Funnel was listed before Fivetran in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Funnel1st
Supermetrics2nd
Fivetran3rd
Windsor.ai4th
Adverity5th
Improvado–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Windsor.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fivetran2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adverity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Improvado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing data integration platforms
5 answers
Asked ChatGPT
“Which marketing data integration platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing data integration platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing data integration platform in New Zealand for campaign reporting?”
Searched Google, AI Overview
“marketing analytics platform”
Searched Google, AI Overview
“marketing data platforms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fivetran or Funnel more popular in search?
This chart shows how often people search Google for Fivetran and Funnel by name. Each line represents a brand's share of searches for all six marketing data integration platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Funnel, Fivetran. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funnel | Fivetran | Windsor.ai | Supermetrics | Adverity | Improvado |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 18.7% | 1.2% | 4.3% | 0.78% | 0.39% |
| Nov 2025 | 76.1% | 15% | 1.4% | 6.6% | 0.47% | 0.47% |
| Dec 2025 | 82.7% | 10.7% | 1% | 4.6% | 0.51% | 0.51% |
| Jan 2026 | 80.6% | 10.4% | 1% | 7% | 0.5% | 0.5% |
| Feb 2026 | 84.3% | 11.1% | 0.7% | 3.1% | 0.35% | 0.35% |
| Mar 2026 | 77.6% | 12.5% | 4.5% | 4.5% | 0.64% | 0.32% |
| Apr 2026 | 76.5% | 12.7% | 5.6% | 4.4% | 0.4% | 0.4% |
| May 2026 | 74.7% | 12.5% | 5.4% | 6.6% | 0.39% | 0.39% |
| Jun 2026 | 70.8% | 14.4% | 6.3% | 7.7% | 0.37% | 0.37% |
| Jul 2026 | 69.2% | 13.7% | 7.3% | 9% | 0.43% | 0.43% |
| Aug 2026 | 71.9% | 12% | 7.9% | 7.9% | 0.37% | 0% |
| Sep 2026 | 77.1% | 10.2% | 6.7% | 5.4% | 0.32% | 0.32% |
How has the Fivetran and Funnel comparison changed over the last 12 months?
3 findings
- Funnel was ahead of Fivetran in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fivetran’s share of searches among marketing data integration platforms in New Zealand moved from 18.7% to 10.2%, and its estimated monthly branded searches moved from 480 to 320.
- Across the 12 months ending September 2026, Funnel’s share of searches among marketing data integration platforms in New Zealand moved from 74.7% to 77.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for New Zealand marketing data integration platforms in September 2026?
2 changes
In September 2026, Funnel gained share of searches among marketing data integration platforms in New Zealand, from 71.9% to 77.1%.
In September 2026, Fivetran lost share of searches among marketing data integration platforms in New Zealand, from 12% to 10.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fivetran’s and Funnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing data integration platforms
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