Marketing data integration platforms in New Zealand:Which are most popular?
In September 2026, Funnel was the most searched marketing data integration platform in New Zealand, accounting for 77.1% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, Funnel and Supermetrics were mentioned most often, in four of the five answers. Funnel was recommended most often, coming first in two out of four responses that gave a list.
FunnelShare of searches 77.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FivetranShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Windsor.aiShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SupermetricsShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AdverityShare of searches 0.32%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top marketing data integration platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Funnel and Supermetrics were mentioned most often, in four of the five answers. Funnel was recommended most often, coming first in two out of four answers that gave a list. Supermetrics was second, and Fivetran was third. Improvado, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Funnel1st
- Supermetrics2nd
- Fivetran3rd
- Windsor.ai4th
- Adverity5th
Improvado–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Windsor.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fivetran2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adverity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Improvado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing data integration platforms
5 answers
Asked ChatGPT
“Which marketing data integration platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing data integration platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing data integration platform in New Zealand for campaign reporting?”
Searched Google, AI Overview
“marketing analytics platform”
Searched Google, AI Overview
“marketing data platforms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which marketing data integration platforms do people search for most?
This chart shows how often people search Google for each marketing data integration platform by name. Each line represents a brand's share of searches for all six marketing data integration platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Funnel, Fivetran, Windsor.ai, Supermetrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funnel | Fivetran | Windsor.ai | Supermetrics | Adverity | Improvado |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 18.7% | 1.2% | 4.3% | 0.78% | 0.39% |
| Nov 2025 | 76.1% | 15% | 1.4% | 6.6% | 0.47% | 0.47% |
| Dec 2025 | 82.7% | 10.7% | 1% | 4.6% | 0.51% | 0.51% |
| Jan 2026 | 80.6% | 10.4% | 1% | 7% | 0.5% | 0.5% |
| Feb 2026 | 84.3% | 11.1% | 0.7% | 3.1% | 0.35% | 0.35% |
| Mar 2026 | 77.6% | 12.5% | 4.5% | 4.5% | 0.64% | 0.32% |
| Apr 2026 | 76.5% | 12.7% | 5.6% | 4.4% | 0.4% | 0.4% |
| May 2026 | 74.7% | 12.5% | 5.4% | 6.6% | 0.39% | 0.39% |
| Jun 2026 | 70.8% | 14.4% | 6.3% | 7.7% | 0.37% | 0.37% |
| Jul 2026 | 69.2% | 13.7% | 7.3% | 9% | 0.43% | 0.43% |
| Aug 2026 | 71.9% | 12% | 7.9% | 7.9% | 0.37% | 0% |
| Sep 2026 | 77.1% | 10.2% | 6.7% | 5.4% | 0.32% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.1% | 2.4K | +26% | +5.2 points | |
| 2, held 2nd | 10.2% | 320 | 0% | -1.8 points | |
| 3, moved from 4th to 3rd | 6.7% | 210 | 0% | -1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.4% | 170 | -19% | -2.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.32% | 10 | 0% | -0.1 points | |
| 6, held 6th | 0.32% | 10 | — | +0.3 points |
1.
Funnel77.1%
Held 1st. 2.4K estimated branded searches, +26% vs prior month. Share +5.2 points.
2.
Fivetran10.2%
Held 2nd. 320 estimated branded searches, 0% vs prior month. Share -1.8 points.
6.7%
Moved from 4th to 3rd. 210 estimated branded searches, 0% vs prior month. Share -1.2 points.
5.4%
Moved from 3rd to 4th. 170 estimated branded searches, -19% vs prior month. Share -2.5 points.
5.
Adverity0.32%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.32%
Held 6th. 10 estimated branded searches, — vs prior month. Share +0.3 points.
Which brand is most popular in search among marketing data integration platforms in New Zealand?
6 brands
In September 2026, Funnel was the most searched among marketing data integration platforms in New Zealand, with an estimated 2.4K branded searches, 77.1% of all searches for the six we track. Fivetran is in 2nd place, 66.9 percentage points behind at 10.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Funnel | 74.7% → 77.1% | 84.3%Feb 2026 | 69.2%Jul 2026 | 1st |
| Fivetran | 18.7% → 10.2% | 18.7%Oct 2025 | 10.2%Sep 2026 | 2nd |
| Windsor.ai | 1.2% → 6.7% | 7.9%Aug 2026 | 0.7%Feb 2026 | 4th → 3rd |
| Supermetrics | 4.3% → 5.4% | 9%Jul 2026 | 3.1%Feb 2026 | 3rd → 4th |
| Adverity | 0.78% → 0.32% | 0.78%Oct 2025 | 0.32%Sep 2026 | 5th |
| Improvado | 0.39% → 0.32% | 0.51%Dec 2025 | 0%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Funnel’s share of searches among marketing data integration platforms in New Zealand increased from 74.7% to 77.1%.
- Across the 12 months ending September 2026, Fivetran’s share of searches among marketing data integration platforms in New Zealand decreased from 18.7% to 10.2%.
- Across the 12 months ending September 2026, Windsor.ai’s share of searches among marketing data integration platforms in New Zealand increased from 1.2% to 6.7%.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing data integration platforms in New Zealand increased from 4.3% to 5.4%.
- Across the 12 months ending September 2026, Funnel’s share of searches among marketing data integration platforms in New Zealand peaked at 84.3% in February 2026 and was lowest at 69.2% in July 2026.
- Across the 12 months ending September 2026, Windsor.ai’s share of searches among marketing data integration platforms in New Zealand peaked at 7.9% in August 2026 and was lowest at 0.7% in February 2026.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing data integration platforms in New Zealand peaked at 9% in July 2026 and was lowest at 3.1% in February 2026.
- Across the 12 months ending September 2026, Windsor.ai rose from 4th to 3rd among marketing data integration platforms in New Zealand.
- Across the 12 months ending September 2026, Supermetrics fell from 3rd to 4th among marketing data integration platforms in New Zealand.
- Across the 12 months ending September 2026, Adverity and Improvado held steady: their share of searches among marketing data integration platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand marketing data integration platforms in September 2026?
5 changes
In September 2026, Funnel gained share of searches among marketing data integration platforms in New Zealand, from 71.9% to 77.1%.
In September 2026, Supermetrics lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 5.4%.
In September 2026, Fivetran lost share of searches among marketing data integration platforms in New Zealand, from 12% to 10.2%.
In September 2026, Windsor.ai lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 6.7%.
Estimated monthly branded searches for Adverity in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
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