Supermetrics vs Windsor.ai:Which is more popular?
In September 2026, Windsor.ai had more branded searches than Supermetrics among marketing data integration platforms in New Zealand. Windsor.ai had about 210 branded searches, while Supermetrics had 170. Windsor.ai made up 6.7% of all marketing data integration platform searches we track, and Supermetrics accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about marketing data integration platforms, Supermetrics appeared in four of the five answers and Windsor.ai in three. Supermetrics was mentioned before Windsor.ai in every answer.
Who do people search for more?
Windsor.ai, about 24% more searches than Supermetrics
Who does AI mention more?
Supermetrics, mentioned in 4 of 5 answers, Windsor.ai in 3
Who does AI recommend more?
Supermetrics, named ahead of Windsor.ai in every answer
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Top marketing data integration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Supermetrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Windsor.ai was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Supermetrics was listed before Windsor.ai in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Funnel1st- Supermetrics2nd
Fivetran3rd- Windsor.ai4th
Adverity5th
Improvado–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Windsor.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fivetran2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adverity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Improvado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing data integration platforms
5 answers
Asked ChatGPT
“Which marketing data integration platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing data integration platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing data integration platform in New Zealand for campaign reporting?”
Searched Google, AI Overview
“marketing analytics platform”
Searched Google, AI Overview
“marketing data platforms nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Supermetrics or Windsor.ai more popular in search?
This chart shows how often people search Google for Supermetrics and Windsor.ai by name. Each line represents a brand's share of searches for all six marketing data integration platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Windsor.ai, Supermetrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funnel | Fivetran | Windsor.ai | Supermetrics | Adverity | Improvado |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 18.7% | 1.2% | 4.3% | 0.78% | 0.39% |
| Nov 2025 | 76.1% | 15% | 1.4% | 6.6% | 0.47% | 0.47% |
| Dec 2025 | 82.7% | 10.7% | 1% | 4.6% | 0.51% | 0.51% |
| Jan 2026 | 80.6% | 10.4% | 1% | 7% | 0.5% | 0.5% |
| Feb 2026 | 84.3% | 11.1% | 0.7% | 3.1% | 0.35% | 0.35% |
| Mar 2026 | 77.6% | 12.5% | 4.5% | 4.5% | 0.64% | 0.32% |
| Apr 2026 | 76.5% | 12.7% | 5.6% | 4.4% | 0.4% | 0.4% |
| May 2026 | 74.7% | 12.5% | 5.4% | 6.6% | 0.39% | 0.39% |
| Jun 2026 | 70.8% | 14.4% | 6.3% | 7.7% | 0.37% | 0.37% |
| Jul 2026 | 69.2% | 13.7% | 7.3% | 9% | 0.43% | 0.43% |
| Aug 2026 | 71.9% | 12% | 7.9% | 7.9% | 0.37% | 0% |
| Sep 2026 | 77.1% | 10.2% | 6.7% | 5.4% | 0.32% | 0.32% |
How has the Supermetrics and Windsor.ai comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Windsor.ai took it in April 2026, Supermetrics took it in May 2026, Windsor.ai took it in September 2026.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing data integration platforms in New Zealand moved from 4.3% to 5.4%, and its estimated monthly branded searches moved from 110 to 170.
- Across the 12 months ending September 2026, Windsor.ai’s share of searches among marketing data integration platforms in New Zealand moved from 1.2% to 6.7%, and its estimated monthly branded searches moved from 30 to 210.
How did search popularity change for New Zealand marketing data integration platforms in September 2026?
2 changes
In September 2026, Supermetrics lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 5.4%.
In September 2026, Windsor.ai lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 6.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Supermetrics’ and Windsor.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Supermetrics
1 branded search term
- supermetrics
Windsor.ai
1 branded search term
- windsor.ai
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