How popular isFivetran in search?
In August 2026, there were an estimated 350 branded searches for Fivetran in New Zealand which is down 27.1% over the last 11 months. Fivetran holds 67.3% estimated Share of Search among New Zealand data integration and ETL tools and is ranked 1st of 4 competitors for search popularity.
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Which data integration and ETL tools compete with Fivetran?
Share of Search by month for Fivetran, Airbyte, Talend, Stitch. The figures are in the table below the chart.
View monthly share of search table
| Month | Fivetran | Airbyte | Talend | Stitch |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 19.4% | 9.7% | 4.2% |
| Nov 2025 | 66% | 17% | 11.3% | 5.7% |
| Dec 2025 | 59% | 23.1% | 15.4% | 2.6% |
| Jan 2026 | 56.4% | 28.2% | 12.8% | 2.6% |
| Feb 2026 | 63.2% | 17.5% | 12.3% | 7% |
| Mar 2026 | 67.7% | 17.7% | 9.7% | 4.8% |
| Apr 2026 | 64.2% | 22.6% | 9.4% | 3.8% |
| May 2026 | 64.8% | 22.2% | 9.3% | 3.7% |
| Jun 2026 | 74.5% | 16.4% | 3.6% | 5.5% |
| Jul 2026 | 69.4% | 20.4% | 4.1% | 6.1% |
| Aug 2026 | 67.3% | 19.2% | 9.6% | 3.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 350 | +2.9% | -2.1 points | |
| 2, held 2nd | 19.2% | 100 | 0% | -1.2 points | |
| 3, moved from 4th to 3rd | 9.6% | 50 | +150% | +5.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.8% | 20 | -33.3% | -2.3 pointsmoved from 3rd to 4th |
1.
Fivetran67.3%
held 1st · 350 estimated branded searches · +2.9% vs prior month · -2.1 points
2.
Airbyte19.2%
held 2nd · 100 estimated branded searches · 0% vs prior month · -1.2 points
3.
Talend9.6%
moved from 4th to 3rd · 50 estimated branded searches · +150% vs prior month · +5.5 points
4.
Stitch3.8%
moved from 3rd to 4th · 20 estimated branded searches · -33.3% vs prior month · -2.3 points
Compare search popularity between Fivetran and its closest rivals
How has branded search demand for Fivetran changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fivetran in New Zealand fell from 480 to 350.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand increased from 66.7% to 67.3%.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 74.5% in June 2026 and was lowest at 56.4% in January 2026.
How did search popularity change for New Zealand data integration and ETL tools in August 2026?
4 changes
In August 2026, Talend overtook Stitch to rank 3rd among data integration and ETL tools in New Zealand, at 9.6%.
In August 2026, Stitch lost estimated Share of Search among data integration and ETL tools in New Zealand, from 6.1% to 3.8%.
In August 2026, Fivetran lost estimated Share of Search among data integration and ETL tools in New Zealand, from 69.4% to 67.3%.
In August 2026, Airbyte lost estimated Share of Search among data integration and ETL tools in New Zealand, from 20.4% to 19.2%.
How is Fivetran measured?
Brandwave collects information about searches that people make online using Fivetran’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- fivetran
- fivetran com
- fivetran data integration
- fivetran data pipeline
- fivetran etl
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Is Fivetran your brand?
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