Fivetran vs Talend:Which is more popular by branded search in New Zealand?
In August 2026, Fivetran had more branded searches than Talend among data integration and ETL tools in New Zealand. Fivetran was estimated to have 350 branded searches compared to Talend’s 50, and held a 67.3% Share of Search versus Talend’s 9.6%.
Follow Fivetran vs Talend and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fivetran or Talend?
Compare the ETL and data pipeline tools New Zealand data teams sync sources with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fivetran, Talend. The figures are in the table below the chart.
View monthly share of search table
| Month | Fivetran | Airbyte | Talend | Stitch |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 19.4% | 9.7% | 4.2% |
| Nov 2025 | 66% | 17% | 11.3% | 5.7% |
| Dec 2025 | 59% | 23.1% | 15.4% | 2.6% |
| Jan 2026 | 56.4% | 28.2% | 12.8% | 2.6% |
| Feb 2026 | 63.2% | 17.5% | 12.3% | 7% |
| Mar 2026 | 67.7% | 17.7% | 9.7% | 4.8% |
| Apr 2026 | 64.2% | 22.6% | 9.4% | 3.8% |
| May 2026 | 64.8% | 22.2% | 9.3% | 3.7% |
| Jun 2026 | 74.5% | 16.4% | 3.6% | 5.5% |
| Jul 2026 | 69.4% | 20.4% | 4.1% | 6.1% |
| Aug 2026 | 67.3% | 19.2% | 9.6% | 3.8% |
| Sep 2026 | — | — | — | — |
How has the Fivetran and Talend comparison changed over the last 12 months?
3 findings
- Fivetran was ahead of Talend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand moved from 66.7% to 67.3%, and its estimated monthly branded searches moved from 480 to 350.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among data integration and ETL tools in New Zealand moved from 9.7% to 9.6%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand data integration and ETL tools in August 2026?
2 changes
In August 2026, Talend overtook Stitch to rank 3rd among data integration and ETL tools in New Zealand, at 9.6%.
In August 2026, Fivetran lost estimated Share of Search among data integration and ETL tools in New Zealand, from 69.4% to 67.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Fivetran’s and Talend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.