How popular isTalend in search?
In August 2026, there were an estimated 50 branded searches for Talend in New Zealand which is down 28.6% over the last 11 months. Talend holds 9.6% estimated Share of Search among New Zealand data integration and ETL tools and is ranked 3rd of 4 competitors for search popularity.
Follow Talend and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which data integration and ETL tools compete with Talend?
Share of Search by month for Fivetran, Airbyte, Talend, Stitch. The figures are in the table below the chart.
View monthly share of search table
| Month | Fivetran | Airbyte | Talend | Stitch |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 19.4% | 9.7% | 4.2% |
| Nov 2025 | 66% | 17% | 11.3% | 5.7% |
| Dec 2025 | 59% | 23.1% | 15.4% | 2.6% |
| Jan 2026 | 56.4% | 28.2% | 12.8% | 2.6% |
| Feb 2026 | 63.2% | 17.5% | 12.3% | 7% |
| Mar 2026 | 67.7% | 17.7% | 9.7% | 4.8% |
| Apr 2026 | 64.2% | 22.6% | 9.4% | 3.8% |
| May 2026 | 64.8% | 22.2% | 9.3% | 3.7% |
| Jun 2026 | 74.5% | 16.4% | 3.6% | 5.5% |
| Jul 2026 | 69.4% | 20.4% | 4.1% | 6.1% |
| Aug 2026 | 67.3% | 19.2% | 9.6% | 3.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 350 | +2.9% | -2.1 points | |
| 2, held 2nd | 19.2% | 100 | 0% | -1.2 points | |
| 3, moved from 4th to 3rd | 9.6% | 50 | +150% | +5.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.8% | 20 | -33.3% | -2.3 pointsmoved from 3rd to 4th |
1.
Fivetran67.3%
held 1st · 350 estimated branded searches · +2.9% vs prior month · -2.1 points
2.
Airbyte19.2%
held 2nd · 100 estimated branded searches · 0% vs prior month · -1.2 points
3.
Talend9.6%
moved from 4th to 3rd · 50 estimated branded searches · +150% vs prior month · +5.5 points
4.
Stitch3.8%
moved from 3rd to 4th · 20 estimated branded searches · -33.3% vs prior month · -2.3 points
Compare search popularity between Talend and its closest rivals
How has branded search demand for Talend changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Talend in New Zealand fell from 70 to 50.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 15.4% in December 2025 and was lowest at 3.6% in June 2026.
How did search popularity change for New Zealand data integration and ETL tools in August 2026?
4 changes
In August 2026, Talend overtook Stitch to rank 3rd among data integration and ETL tools in New Zealand, at 9.6%.
In August 2026, Stitch lost estimated Share of Search among data integration and ETL tools in New Zealand, from 6.1% to 3.8%.
In August 2026, Fivetran lost estimated Share of Search among data integration and ETL tools in New Zealand, from 69.4% to 67.3%.
In August 2026, Airbyte lost estimated Share of Search among data integration and ETL tools in New Zealand, from 20.4% to 19.2%.
How is Talend measured?
Brandwave collects information about searches that people make online using Talend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- talend
- talend data integration
- talend etl
Do you work for Talend? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Talend your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.