Data integration and ETL tools in New Zealand:Which brands are most popular in search?
In August 2026, Fivetran was the most searched among data integration and ETL tools in New Zealand, with an estimated 350 branded searches and 67.3% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the ETL and data pipeline tools New Zealand data teams sync sources with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fivetran, Airbyte, Talend, Stitch. The figures are in the table below the chart.
View monthly share of search table
| Month | Fivetran | Airbyte | Talend | Stitch |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 19.4% | 9.7% | 4.2% |
| Nov 2025 | 66% | 17% | 11.3% | 5.7% |
| Dec 2025 | 59% | 23.1% | 15.4% | 2.6% |
| Jan 2026 | 56.4% | 28.2% | 12.8% | 2.6% |
| Feb 2026 | 63.2% | 17.5% | 12.3% | 7% |
| Mar 2026 | 67.7% | 17.7% | 9.7% | 4.8% |
| Apr 2026 | 64.2% | 22.6% | 9.4% | 3.8% |
| May 2026 | 64.8% | 22.2% | 9.3% | 3.7% |
| Jun 2026 | 74.5% | 16.4% | 3.6% | 5.5% |
| Jul 2026 | 69.4% | 20.4% | 4.1% | 6.1% |
| Aug 2026 | 67.3% | 19.2% | 9.6% | 3.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 350 | +2.9% | -2.1 points | |
| 2, held 2nd | 19.2% | 100 | 0% | -1.2 points | |
| 3, moved from 4th to 3rd | 9.6% | 50 | +150% | +5.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.8% | 20 | -33.3% | -2.3 pointsmoved from 3rd to 4th |
1.
Fivetran67.3%
held 1st · 350 estimated branded searches · +2.9% vs prior month · -2.1 points
2.
Airbyte19.2%
held 2nd · 100 estimated branded searches · 0% vs prior month · -1.2 points
3.
Talend9.6%
moved from 4th to 3rd · 50 estimated branded searches · +150% vs prior month · +5.5 points
4.
Stitch3.8%
moved from 3rd to 4th · 20 estimated branded searches · -33.3% vs prior month · -2.3 points
Compare search popularity between leading brands
Which brand is most popular in search among data integration and ETL tools in New Zealand?
4 brands
In August 2026, Fivetran was the most searched among data integration and ETL tools in New Zealand, with an estimated 350 branded searches and 67.3% estimated Share of Search within this set. Airbyte is in 2nd place, 48.1 percentage points behind at 19.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Fivetran | 66.7% → 67.3% | 74.5%Jun 2026 | 56.4%Jan 2026 | 1st |
| Airbyte | 19.4% → 19.2% | 28.2%Jan 2026 | 16.4%Jun 2026 | 2nd |
| Talend | 9.7% → 9.6% | 15.4%Dec 2025 | 3.6%Jun 2026 | 3rd |
| Stitch | 4.2% → 3.8% | 7%Feb 2026 | 2.6%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand increased from 66.7% to 67.3%.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 74.5% in June 2026 and was lowest at 56.4% in January 2026.
- Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 28.2% in January 2026 and was lowest at 16.4% in June 2026.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 15.4% in December 2025 and was lowest at 3.6% in June 2026.
- Across the 11 months ending August 2026, Stitch’s estimated Share of Search among data integration and ETL tools in New Zealand peaked at 7% in February 2026 and was lowest at 2.6% in December 2025.
- Across the 11 months ending August 2026, Airbyte, Talend and Stitch held steady: their estimated Share of Search among data integration and ETL tools in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand data integration and ETL tools in August 2026?
4 changes
In August 2026, Talend overtook Stitch to rank 3rd among data integration and ETL tools in New Zealand, at 9.6%.
In August 2026, Stitch lost estimated Share of Search among data integration and ETL tools in New Zealand, from 6.1% to 3.8%.
In August 2026, Fivetran lost estimated Share of Search among data integration and ETL tools in New Zealand, from 69.4% to 67.3%.
In August 2026, Airbyte lost estimated Share of Search among data integration and ETL tools in New Zealand, from 20.4% to 19.2%.
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